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Home / Archives for Product Development

Product Development

Product Discovery Process: A Four-Step Guide

Apr 5, 2022 By SmallBizClub

When you’re developing a new product or revamping an existing one, you no doubt have numerous ideas. How can you validate them and choose which are worthy? What product design practices help maximize the chances that your product will find commercial success? The product discovery phase helps you align business decisions with customer needs to […]

Filed Under: Startup Tagged With: Product Development

7 Ways 3D Product Configurations Can Benefit Your Business

Dec 9, 2021 By Louise Harris

3D configuration has totally revolutionized the way eCommerce operates. Whether you want to customize your pair of sneakers or design a brand-new car, the possibilities are endless. Allowing customers to visualize and understand the production process from start to finish paves the way for a new level of customer satisfaction and brand affinity. By implementing […]

Filed Under: Run and Grow Tagged With: Product Development

4 Ways to Create Marketing Excellence

May 5, 2021 By Dave Berkus

First, let’s recall the four “P’s” of marketing Marketing is a science devised to help drive customers to your door.  There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place.  This is considered to be the producer-oriented model. These are still the driving focus […]

Filed Under: Sales and Marketing Tagged With: Product Development

Do You Really Want to be the First to Market?

Apr 30, 2021 By Dave Berkus

My stories of missing the context of the times Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace.  In each case, after overwhelming publicity, certainly noticed by a […]

Filed Under: Run and Grow Tagged With: Marketing, Product Development

How Product Packaging Can Make or Break a Sale

Feb 2, 2021 By Joe McMillan

Packaging should never be a hindrance when customers buy something from you—in fact, it should inspire customers to buy the product.Whether for individual or commercial uses, it is one of the most important components of any product and has a big impact on how well your product performs. The quality of the packaging also determines […]

Filed Under: Sales and Marketing Tagged With: Packaging, Product Development

Create a Great Product – the 3-Step Dance Method

Dec 9, 2020 By Dave Berkus

Can you create a product in a vacuum? Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer.  It’s probably happened, but not often enough to trust this method as a formula for success. The […]

Filed Under: Operations Tagged With: Product Development

Economics 101: If Water Flows Downhill, Then Why Fight It?

Aug 3, 2020 By Dave Berkus

You’ll get the importance of this in a moment. Hang in there. Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through early adopters through mass market. How money flows through the system Money flows to the cheapest effective solution to a […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: Product Development

5 Important Factors When Choosing a Manufacturer for Your Product

Sep 20, 2019 By Jenna Hilton

Whenever your business needs something manufactured, whether it’s a final product or an individual prototype, you will need to find a suitable manufacturer. If you’ve never looked for a manufacturer before then the world can be a little overwhelming at first; most people don’t realize just how many different types of manufacturer there are and […]

Filed Under: Creating a Plan Tagged With: Manufacturing, Outsourcing, Product Development, Relationships

The Cost of Counterfeit Products

May 7, 2019 By Brian Wallace

Counterfeits can hurt your business even if you don’t know they’re out there. A shocking two in five name brand products sold online turns out to be counterfeit, and many counterfeits are so convincing consumers don’t know they aren’t real until they have been injured or the product malfunctions. Small businesses especially can be hurt […]

Filed Under: Legal Tagged With: Infographics, Product Development

Start a Product-Innovation Revolution in 6 Steps—Whether You’re David or Goliath

Jan 21, 2019 By Redshift

In his book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell upends the idea that it was surprising for David, the underdog, to vanquish Goliath, the almighty giant. Underdogs, Gladwell suggests, have certain inherent advantages. In business, companies might find themselves in either the David or Goliath position, and it’s important to […]

Filed Under: Innovation Tagged With: Competition, Innovation, Product Development

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