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Home / Archives for Podcasting

Podcasting

7 Tips to Increase Your Podcast’s Reach in 2021

Jan 11, 2021 By Louise Harris

Podcasts are finally catching up with other marketing techniques and getting the credit they truly deserve. They’re going to be even more prominent in 2021 as brands continue to go digital and opt for diverse ways of reaching their target audience. Podcasts provide entrepreneurs with a platform to build-up an active customer base by getting […]

Filed Under: Online Marketing Tagged With: Podcasting

How Your Business Can Win With Podcasting

Sep 23, 2020 By Jenna Cyprus

Podcasting might seem like a mature content medium, but it’s only just beginning to grow into its full potential. As a business owner, understanding how to successfully launch and grow a podcast could prove to be the single greatest investment you make all year. Why Podcast? Podcasting might be relatively new in the world of […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Podcasting

Latest Podcasting Trends of 2020

Jul 23, 2020 By Aaron Johnson

Podcasting is not new to us, but this industry has started flourishing in recent months. Data says that only a portion as small as 22% of Americans were aware of podcasts. However, by 2020, 70-75% of US adults use this medium. The reason behind podcasts being so popular is that they are easy to consume […]

Filed Under: Marketing Innovations, Sales and Marketing, Sponsored Tagged With: Podcasting

5 Underused But Powerful Ways To Promote Your Startup

May 13, 2020 By Fran Canete

Starting a new business is not an easy thing, let alone during or after a crisis like Covid-19. Entrepreneurs, especially those who are just starting off, go through different challenges. However, if you are able to promote your startup in the right way, you won’t face the problems that many entrepreneurs go through.  This means […]

Filed Under: Marketing Your New Business, Startup Tagged With: Blogging, online courses, Podcasting

Jumping on the Podcasting Bandwagon

Nov 19, 2018 By Drew McLellan

As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2019 marketing plan and one that rises to the top of that set is podcasting. Previously, I shared these statistics: The average US […]

Filed Under: Marketing Innovations Tagged With: Communication, Content Marketing, Podcasting

Coming in Loud and Cloud: Podcasts

Feb 2, 2018 By Drew McLellan

When I was a kid, I loved listening to the old time radio shows that my parents grew up with. The Shadow was my favorite. I loved the storytelling but I also loved the portability — I used to listen when I was mowing the lawn (on my old Walkman, if that doesn’t age me!). […]

Filed Under: Marketing Innovations Tagged With: Communication, Marketing, Podcasting

4 Tips for Starting a Thriving Podcast for Your Business

Nov 10, 2017 By Parker Davis

Have you ever thought about starting a podcast for your business? When it comes to content marketing, many businesses stick to blogging and the occasional video. But the businesses that find the most success are those that see the value in podcasting. Besides providing another way for people to experience your content, podcasts also provide […]

Filed Under: Marketing Innovations Tagged With: Branding, Planning, Podcasting

Are You Ready to Podcast?

Apr 29, 2016 By Drew McLellan

According to Wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. It can enhance your marketing in […]

Filed Under: Marketing Innovations Tagged With: Branding, Communication, Podcasting

Small Business Podcasting 101

Mar 4, 2014 By Biz2Credit.com

Podcasting is an inexpensive way to effectively reach and build your small business’s customer base. But maybe you’ve never recorded yourself before, and what would you even say? Should you go ahead and try anyway?

Filed Under: Marketing Innovations Tagged With: Biz2Credit, Content Marketing, Marketing, Podcasting

Keep Your Business Heated Up as the Temperatures Drop

Oct 22, 2013 By Susan Solovic

It’s only October, however, parts of Colorado have already been hit with a major blizzard. Let’s face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients.

Filed Under: Marketing Plans Tagged With: Advertising, Blogging, Communications, Email, Market Segmentation, Marketing, Planning, Podcasting, Social Media, Susan Solovic

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