For many entrepreneurs, brand awareness is one of those topics that you know you need to understand, but maybe you find it a little bit difficult to pin down. Don’t worry though, you’re not alone. It seems straightforward at first glance. People being aware of your brand is what we mean when we talk about […]
Podcasting
Give Your Business A Voice: Start A Podcast in 2022
With the popularity of podcasts rapidly increasing, jump on the trend and get ahead of your competition by acting fast. The number of worldwide listeners is estimated to increase massively, surpassing 800 million users by 2025 and becoming a staple for many consumers. With podcasting as an innovative new way of consuming knowledge in the […]
Launching a Podcast: Your Questions Answered
The podcast is no longer a new phenomenon. In recent years, podcasts have been experiencing a real boom: hundreds of high-quality projects have been launched, and the number of their listeners is estimated at millions. Creating a podcast is quite an interesting process, and there are some basic steps you can take to start out. […]
7 Tips to Increase Your Podcast’s Reach in 2021
Podcasts are finally catching up with other marketing techniques and getting the credit they truly deserve. They’re going to be even more prominent in 2021 as brands continue to go digital and opt for diverse ways of reaching their target audience. Podcasts provide entrepreneurs with a platform to build-up an active customer base by getting […]
How Your Business Can Win With Podcasting
Podcasting might seem like a mature content medium, but it’s only just beginning to grow into its full potential. As a business owner, understanding how to successfully launch and grow a podcast could prove to be the single greatest investment you make all year. Why Podcast? Podcasting might be relatively new in the world of […]
Latest Podcasting Trends of 2020
Podcasting is not new to us, but this industry has started flourishing in recent months. Data says that only a portion as small as 22% of Americans were aware of podcasts. However, by 2020, 70-75% of US adults use this medium. The reason behind podcasts being so popular is that they are easy to consume […]
5 Underused But Powerful Ways To Promote Your Startup
Starting a new business is not an easy thing, let alone during or after a crisis like Covid-19. Entrepreneurs, especially those who are just starting off, go through different challenges. However, if you are able to promote your startup in the right way, you won’t face the problems that many entrepreneurs go through. This means […]
Jumping on the Podcasting Bandwagon
As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2019 marketing plan and one that rises to the top of that set is podcasting. Previously, I shared these statistics: The average US […]
Coming in Loud and Cloud: Podcasts
When I was a kid, I loved listening to the old time radio shows that my parents grew up with. The Shadow was my favorite. I loved the storytelling but I also loved the portability — I used to listen when I was mowing the lawn (on my old Walkman, if that doesn’t age me!). […]
4 Tips for Starting a Thriving Podcast for Your Business
Have you ever thought about starting a podcast for your business? When it comes to content marketing, many businesses stick to blogging and the occasional video. But the businesses that find the most success are those that see the value in podcasting. Besides providing another way for people to experience your content, podcasts also provide […]
