Don’t Let Your Beliefs Limit Your Pricing

As a business owner, you want your prices to be fair to both you and your customer. But your price should also reflect the value that your customers are getting. Don’t limit your pricing based on your fears of what customers will think. If you’re still offering value, then you’ll find the customers you need.
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3 Steps for Evaluating Your Service

Your ability to build customer service success must begin with an honest self exam of how you are doing right now. These three steps will give you a snapshot of where you are and where you need to improve in the months and years to come!
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Hiring the Right Public Relations Firm

Hiring a public relations firm can be a huge boost to your marketing strategy, freeing you to focus on your business while putting professionals to work at keeping you and your business in the public view. But setting out to hire a PR firm can be a daunting task. Where do you even begin, with the many different firms to choose from?

Focus on Key Performance Indicators

Successful people look for the signs. Small business owners are no exception.The signs are reality. It’s true in business the same way that it is true in sports, relationships, or any other part of life. But what does it mean to see the signs in business? What should you be looking for?
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How Employee Leasing Works

When you started up your business, it was probably not because you love running your own human resource department and wanted to deal with hiring and payroll issues. These days, many small companies are using leasing firms to handle many of their staffing issues.

Unique Selling Propositions

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.
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Creating Top of Mind Awareness

As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.

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When Less Is More

When it comes to running a successful business, the things you do matter. But perhaps just as important are the things we decide not to do. Identifying what activities to put in each category helps productivity, efficiency, and overall effectiveness.
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