The Marketing Plan: Essential Elements

Have you thought about your marketing plan? To compete in a crowded marketplace, you have to go in with a plan that you’ve thought about and put together carefully and intentionally. No matter what stage your business is at, you should have a plan for your marketing efforts.
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Email Security

There are an alarming number of ways that email can be intercepted or hacked. When you are transmitting personally identifiable information, such as social security numbers, bank accounts, credit card information, and more, you must take important precautions.
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Building an Information Security Plan

Do you know what sensitive data your company has, or what you are doing to protect it? An Information Security Plan is a document outlining all this information in a clear way so that everyone in your organization understands potential risks, precautions, and protocols for data breaches.
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2 Golden Rules of Small Business Security

Keeping your data secure can be an intimidating task, especially as you hear about all the possible threats. But don’t be overwhelmed by the task. These are the two most important tips for small business security. Whatever else you do, make sure these are part of your strategy.
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Document Your Philosophy

Do you know what your business stands for? Do your team members? Do your customers? A great corporate culture is an important contributor to a business’s success, and documenting your philosophy is a foundational step. Then you need to communicate it to everyone and make sure you uphold it.
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Surviving the Imminent Millennial Takeover

We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.
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How Do I Innovate?

It’s easy to say that businesses need to innovate. But it’s a lot harder to actually do it! Successful innovation comes from your business’s core insights—the way you think and the way you use your resources, knowledge, and skills.
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Success Doesn’t Happen by Accident

Do you ever wonder how people at the top got to where they are? The answer is simple: hard work and fundamentals. It can be tempting to look for a shortcut to success, but the only route to lasting, sustainable success is through perseverance and a focus on getting the basics.
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Reinvent Yourself Every Day

For a business to be able to grow, it needs to be flexible enough to adapt to changes as they happen. You have to be willing to examine everything you do with a critical eye, and reinvent yourself every day. Never take a strategy for granted!
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Keep the Organization Simple

Organizations of all kinds have a bad habit of growing more and more complex. But an important feature for an organization focused on growth is keeping things simple. A clear, simple organizational structure will help everyone understand what is happening in the business and where to go next.
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