Nail It, Then Scale It

nail-it--then-scale-it
So your business has begun to take off. You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Don’t be alarmed by this next statement. That’s relatively easy.
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Nostalgia Marketing: What Is It?

nostalgia-marketing--what-is-it-
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth
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5 Simple Steps to Executing the Plan

5-simple-steps-to-executing-the-plan
It is all about execution. Waiting over a year to see results is too long, since your chance of mid-course correction is greatly reduced. To make the point, Harvard’s Robert Kaplan believes that less than 10% of corporate strategies are effectively executed. Ouch!
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