Caution in Hiring: One Bad Apple Can Spoil the Bunch

Your corporate culture is only as strong as the people you put on your team. And when you have just a few employees, each one is even more important. When it comes time to hire, make sure to look at how potential employees fit with your culture just as much as you look at skills and experience.
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Bad News Doesn’t Get Better with Age

Small business owners have to deal with reality. You cannot solve a problem by ignoring it. Bad news will not get better with age. An open culture means being open to honest feedback of any kind, whether positive or negative. Mistakes are ok, but you have to recognize them and move on.
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Marketing for Repeat Business

The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.
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What Does Your Business Believe In?

For your business to really succeed, it needs to be about more than just a product. You need a deeper purpose guiding your decisions. Companies that have something they really believe in have a better chance to succeed. Find the beliefs and values that make you unique, and let them guide your decisions.
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Invent Your Opportunities

You never know which opportunity will end up being the one that really turns into something big, but if you don’t ever try, then you’ll never get anywhere. You have to always be thinking, always moving, always improving. The one thing you can’t do is sit back and wait for things to happen to you.
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To Succeed, You Must Be Willing to Fail

It’s not use to be afraid of failing. Everyone fails. The difference is how you respond to adversity and failure. Successful people get up, think about what happened, identify ways to get better, and use that knowledge to succeed the next time. Do you see failure as an obstacle, or an opportunity?
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Finding Entrepreneurial Employees

More and more companies are citing “entrepreneurial experience” as a key factor when they hire new employees—even for entry level positions! Entrepreneurial candidates offer great benefits to business owners, including the work ethic and drive to improve that are so critical to success.
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Reinvent Yourself Every Day

For a business to be able to grow, it needs to be flexible enough to adapt to changes as they happen. You have to be willing to examine everything you do with a critical eye, and reinvent yourself every day. Never take a strategy for granted!
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Principles of Social Marketing

Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.
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What Products Can Help Make Your Office More Green?

There are lots of things you can do to make your business more environmentally friendly, including a lot of things you wouldn’t ordinarily consider “green.” This guide will break down the categories of products that can help make your business greener, one small step at a time.
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