A good number of business owners see philanthropy as something that only big and very successful businesses should engage in. While it is difficult to give when you are struggling financially, smart businesses know that philanthropy can give their enterprises an edge. If you are on the fence regarding philanthropy, here are six reasons why […]
Philanthropy
Are Companies Using Philanthropy for Altruistic Purposes?
Many companies give cash or in-kind donations to charities. In fact, corporate giving in 2018 increased to $20.05 billion—a 5.4% increase from 2017. (Giving USA 2019) Even small businesses contribute. According to a study by American Express and The Chronicle of Philanthropy, small companies donate an average of 6% of their profits to charity. There are […]
Why Philanthropy is Good Business
With consumers becoming more aware of who they purchase their goods from and how these companies operate, becoming known for charity work and ethical business practices is a hot topic these days. Reputation is key and how the public perceives your brand means everything, as ultimately this affects whether or not they will choose to […]
How to Get More Employee Support for Company Philanthropy
More than ever before, companies of all sizes are paying attention to their impact on the world outside of their business. Corporate social responsibility has become a key aspect of many operational plans; most businesses understand the importance of using their resources not only to grow the company, but also to create positive change in […]
How Philanthropy Can Boost Your Business
When a lot of people hear the word “philanthropy,” they think about the 1%, America’s multi-millionaires who have all the money they need and can afford to make large donations to their favorite charities.
It Pays to be Neighborly: Franchises Building Relationships with the Community
Everyone loves the neighbor who plans block parties, waters your plants while you’re away on vacation, and does their part to make the community a better place. One of the magical things about owning a franchise is the fact that you can be that neighbor and benefit your entire community.
