Posts Tagged ‘Pay Per Click’
How to Do Online Marketing for eCommerce
If you own an eCommerce business, you will need to devote a large portion of your online marketing budget to promoting your site. With eCommerce businesses, the goal is to convert potential customers to paying customers. Here are a few tips to help you with doing online marketing for your eCommerce business.
Read More Do Google+ Social Annotations Improve My PPC Performance?
We all know that Google’s been pushing their social platform (if you can call it that), Google+, in recent years. Every marketing and branding agency will have their own opinion on the importance of having a presence on Google+, but I’m here to show you some stats on how it actually affects your AdWords performance.
Read More How to Find Opportunity in a Paid Search Strategy
While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.
Read More Breaking AdWords Announcements: A Renewed Focus on Users
The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies.
Read More Retargeting 101 for Small and Mid-Size Businesses
Simply put, “Retargeting” is the action of displaying a banner ad to a user online that has either been to your website, or has shown intent on your type of product of service.
Read More What Small Businesses Need to Know About SEO vs. PPC Budgeting
As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow for responsible budget planning and more effective results.
Read More Mastering PPC: Tips and Tricks for Text Ads
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.
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