Prevent These Common Franchise Challenges

Small business owners have come to understand the importance of having a strong online presence. A well-designed website and top positioning on search engines are particularly essential to this effort. But, small franchise businesses have some extra challenges stemming from the specific standards and rules set by the franchisor in order to create a consistent…

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The Opportunities We Are Blind To

Content marketing is going to save the world! Customers will let their fingers do the digital walking, SEO, PPC and other techniques will enable those customers to find us, our marketing automation tools will capture and nurture those customers through their quest to learn, SDR’s will intercept them at just the right point and then…

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How to Become a Leader if You Struggle with Perfectionism

I had a conversation with a friend recently about her career. She’s in a situation where she knows she has a ton of qualities that would make her a great leader at her company. The problem is, she’s a perfectionist, and this holds her back from ever voicing her ideas. This creates a fear of…

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Know Your Limitations

We are all so scared of being inadequate. At some point in our lives, we look in the mirror and say, “I’m not handsome enough. I’m not pretty enough. I have this little blotch. I’m not tall enough, or I’m too tall. I’m not in good enough shape. I don’t have the right body type.…

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Admitting That You Need Help

We must, indeed, all hang together or, most assuredly, we shall all hang separately. ~Benjamin Franklin I recently got a call from an entrepreneur saying he had wanted to call me for more than five years but only just got around to it. When I asked him why he waited so long, he said he…

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Is Pain Your Path to Success?

As a child I struggled to breathe. For days I would lie in bed and fight for every inch of breath. I almost thought of it as normal. Waking up and trying to drag air into my lungs for hours. Nights were long with no end in sight. Asthma wasn’t considered such a big deal…

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How to Avoid Burnout as a Startup Founder

Owning a business is both a demanding task and taxing endeavor. It doesn’t matter if you’re a one-person show or a C-Suite executive: stress levels can become overwhelming and debilitating. During my first two years of running a startup, there were times I felt like burying my head in the sand and second guessing my judgment…

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What Stops Customers from Buying?

No sale is really complete until the product is worn out, and the customer is satisfied. ~L.L. Bean The key to running any business is having customers who want to buy your goods. Convincing a customer they not only want your goods but need them is critical to the sales process. In order to create…

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