Small business owners have come to understand the importance of having a strong online presence. A well-designed website and top positioning on search engines are particularly essential to this effort. But, small franchise businesses have some extra challenges stemming from the specific standards and rules set by the franchisor in order to create a consistent brand. This is often overlooked and can make it difficult for a franchisee to be creative and control their message or develop a unique marketing strategy.
Take a peek at NetSearch Direct’s infographic which highlights these challenges, provides some interesting franchise business facts and offers the solution of having an approved marketing vendor experienced at meeting the goals of both sides.
Author: NetSearch Direct is a full service Digital Marketing agency located in Richmond, Virginia, specializing in SEO, PPC and Web Design. Our staff is dedicated to providing honest, measurable results for small businesses and franchises with a personal touch.