Whenever there are losers, there are winners. This has never become more true in modern times. With lockdowns across the world and the economy coming to a halt, it seems like everyone is taking a hit. But that’s not entirely true. With changes to how we work and our daily lives, it opens doors to […]
Newsletter
Watch the World Change
Now that we’re a few months into the new year, I hope that you have more than begun to sketch out your plans for 2020 and beyond. As you push into 2020 and map out your plan for 2021, it’s a good time to channel your inner marketer and lean on your curiosity and imagination. […]
Your ENewsletter is Missing the Point
Despite all of the talk about digital tools like programmatic media buying and social media, the old newsletter, or nowadays, the enewsletter is still a staple of many organization’s marketing efforts. Rightly so, when done right, they’re incredibly effective and a great way to stay in front of a prospect until they’re ready to buy. […]
How to Improve Engagement Rate on Your Newsletters
It takes anywhere between 7 to 13 touches before your target prospect becomes a viable sales lead. Given the high costs of advertising, it is not really viable to make use of this medium alone to make a sale. For optimal ROI, it is a good idea to make use of advertising to build a […]
6 Easy Things You Can Do if You Don’t Like Marketing
I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing […]
