Digital marketing refers to using digital technology for marketing. This includes marketing distributed via computers, smartphones, and tablets. Digital marketing strategies generate revenue. Companies utilizing effective digital marketing tactics can increase sales, raise their profile, and expand their clientele. Use the tools discussed here to develop and implement an effective digital marketing strategy. Search Engine […]
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6 Ways to Find New Business Opportunities During COVID-19
Whenever there are losers, there are winners. This has never become more true in modern times. With lockdowns across the world and the economy coming to a halt, it seems like everyone is taking a hit. But that’s not entirely true. With changes to how we work and our daily lives, it opens doors to […]
Watch the World Change
Now that we’re a few months into the new year, I hope that you have more than begun to sketch out your plans for 2020 and beyond. As you push into 2020 and map out your plan for 2021, it’s a good time to channel your inner marketer and lean on your curiosity and imagination. […]
Your ENewsletter is Missing the Point
Despite all of the talk about digital tools like programmatic media buying and social media, the old newsletter, or nowadays, the enewsletter is still a staple of many organization’s marketing efforts. Rightly so, when done right, they’re incredibly effective and a great way to stay in front of a prospect until they’re ready to buy. […]
How to Improve Engagement Rate on Your Newsletters
It takes anywhere between 7 to 13 touches before your target prospect becomes a viable sales lead. Given the high costs of advertising, it is not really viable to make use of this medium alone to make a sale. For optimal ROI, it is a good idea to make use of advertising to build a […]
6 Easy Things You Can Do if You Don’t Like Marketing
I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing […]
