Posts Tagged ‘Mobile’
Top 4 Ways to Get Signups for Your Text Message List
I keep getting the question from small business owners: How do they get more customers and prospects on their text message list? It’s a great question, and one I’ve answered in the past. A few months back I wrote an article about “11 Easy Giveaways To Get Prospects Signing Up For Your Mobile Marketing List…
Read MoreA Note to the Small Businesses Still Not Mobile Optimized
Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and the world has clearly gone mobile, yet almost half of…
Read MoreSet Specific Goals for Text Marketing
Mobile marketing continues to increase in strength and demand. This is partly due to the sizable market and partly because texting is engaging, effective and interactive. These statistics will show you exactly what the SMS market in the United States consists of: 97% of adults, in America alone, use their cell phones at least one…
Read More5 Reasons to Market by Texting
If you think texting is only for teenagers, you might be missing out on an effective marketing tool. Mobile marketing is quickly becoming a necessity for today’s small businesses. One recent survey found that 72 percent of U.S. adult respondents were never more than five feet away from their smartphone—that’s a huge captive audience that…
Read More5 Tools to Kickstart Your Mobile App Development
Mobile app development is one of the biggest factors in growing your businesses. It makes your services more accessible, maximizes user engagement, and increases your brand’s exposure to your target audience. With the plethora of mobile apps and flexibility of mobile platforms, mobile app development has become a necessity for business growth. Here are a…
Read MoreSmartphone Addict? Startling Facts About Mobile Use
Everywhere you look, people are glued to their smartphones. Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone. The average user now checks their smartphone 85 times each day. Mobile use has never been greater as we all…
Read More10 Ways Marketers Are Making You Addicted to Apps
Mobile phones have made more of an impact on our lives than any other invention, and are top of the list when considering the question, “How did we survive without them?” Not only are we now powerless without them, but the latest generation of apps are also going to make sure we will be relying…
Read MoreHey Retailers: Want to Boost Sales Conversion? Build a Mobile App
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. By providing online shoppers…
Read MoreWhat is Proximity Based Marketing?
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants said they…
Read MoreNote to Businesses: We’re All in eCommerce Now
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Research from Adobe…
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