Posts Tagged ‘Mistakes’
Social Media Fails During a Crisis
Social media has changed the way we learn about, share and react to big events—good or bad. We rush to it to celebrate but we also rush to it when the world is in danger or a tragedy has occurred, whether it’s a natural disaster like Hurricane Sandy or acts of terror like the shootings…
Read MoreRed Flags Pointing to Black Hat SEO
The penalties for black hat SEO far exceed any short-term gains. You’re probably asking, “What is black hat SEO”? Black hat SEO is a set of practices that increases a website’s ranking on Google and other search engines. It’s done in such a way that violate the search engines rules and best practices. Whether you…
Read More10 Ways to Trample and Smother Business Innovation
Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Yet in my role as a small business advisor, I still see a singular focus on achieving repeatable processes and “cookie-cutter” manufacturing. I don’t believe these…
Read MoreAvoid These 3 Employee Time-Tracking Mistakes
Time tracking is one of the most important parts of your business. This is especially true for larger businesses which have a lot of employees working for them. These employees often need to adjust their shifts according to their daily routines. With the increasing popularity of time tracking and with more companies looking to implement…
Read MoreDo You Work with The Sales Team?
Like it or not, whether you work for an agency or client-side marketing department, much of your success is out of your hands. In the “you can lead a horse to water but you can’t make him drink” analogy, it’s your job to lure the horse to the water. But you are depending on the…
Read More7 Common Causes of Failure to Communicate in Business
Most business mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest, and effective communication, both from the top down and from the bottom up. Some entrepreneurs forget that talking is not communicating. Fortunately these skills can be learned, and the barriers to…
Read MoreCaution: 3 Main Reasons for Business Failures
Running out of money Lack of planning Growing too fast There are countless scare stories out there and it’s true, many businesses don’t make it in the long run, but according to the SBA, only 30% of new businesses fail during the first two years of being open, 50% during the first five years and…
Read MoreLet Your Board Help with “What” and “Why” but Rarely “How”
I am sure you can argue with this one. Sometimes a board member is valuable in teaching the “how” to get things done inside the company. But experience reinforces the usual fact that a board member telling the CEO or founder “how” to perform a function crosses a line and can diminish the CEO’s confidence…
Read MoreThe Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day, our tolerance levels may fluctuate. However, in the marketing world, some offenses can annoy customers or prospects to the point…
Read MoreThese 7 Social Media Mistakes Can Dramatically Hurt Your Sales
The social media landscape has allowed smaller brands to exponentially expand their reach. It’s given them much easier access to audiences and the ability to engage and connect like never before. But as with most marketing tools, it’s not a magical solution without its downside. Mistakes can happen, with the most glaring ones able to…
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