Posts Tagged ‘Mistakes’
Why a Marketing Campaign Plan Fails—and How to Make Yours Succeed
It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get new sales, more knocks on your door, and some modest version of fame and fortune as the output. Alas, that’s not always the case. Marketing campaigns, even those boosted by gargantuan…
Read MoreYou Can’t Prevent Fraud with a Fragmented Approach—Try This Instead
Fragmented approaches to business can come in many forms. From standard procedure to development modeling, a business’s structure is a combination of many elements. Whether process or vision, a cohesive roadmap is always a good idea when it comes to improving efficiencies. However, many enterprises completely overlook the need for a cohesive approach when it…
Read More7 Marketing Mistakes to Avoid When Starting a New Restaurant
So, you’re starting a new restaurant. Awesome! Many seasoned restaurateurs would love to be in your shoes — starting a new restaurant with a clean slate. Along the way, they likely made some of these seven rookie marketing mistakes. We’ve got you covered with fixes for the most common missteps. Here’s to starting a new…
Read MoreThe Tax Mistake That Can Wreck Your Credit
If your business is privately held, as most small businesses are, your business finances are generally hidden from sight. But there is a way other businesses can get an idea of how healthy your business is financially, and that’s by reviewing your business credit reports. Anyone can check the credit report of your business, so…
Read More3 Things Entrepreneurs Forget When Launching Their Startups
They say that 96% of all businesses fail during their first 10 years, and this incredible statistic highlights the universal challenging facing commercial ventures in the digital age. Attempting to mitigate these risks and challenges can be exceptionally difficult for entrepreneurs, who must manage a number of individual elements if they’re to launch a successful…
Read MoreTop 10 Pitch Fails
I was asked recently for a list of things that annoy me in angel investment pitches from startups. I’ve done this before, so there will be some duplication here. But here is my top 10 pitch fails list. Profits. Talk of profits, overestimated profits, the failure to understand that investors make money on growth, not…
Read MoreProduct versus Solution Selling
It must be that time of year, but recently I’ve gotten a number of queries from thoughtful executives: “Dave, we need to transform the way we sell from product to solution selling……” That statement is always a little confusing to me, naturally I ask, “What does that mean and why do you want to change?”…
Read MoreAmazing Brand Experiences Start at the First Touchpoint
I’ll bet you’re familiar with this cliché: You only have one chance to make a good first impression. Yet, so many businesses and organizations fail at this. Take my recent experience at a 4-star (TripAdvisor rating) resort that definitely needs improvement. See if you’d react the same way I did… After a 5 to 6-hour…
Read MoreAvoid “The Tyranny of the New Office” Syndrome
One of the most obvious observations I make with growing company CEO’s is that planning for a new office is done with an optimistic view of the future, incorporating planned space that compromises only slightly the measured needs for the next three or more years as outlined in the financial forecast. The result, signing a…
Read More5 Reasons Your Blog Marketing Strategy is Failing
Business blogs can be an effective medium to demonstrate authority, build a brand and generate leads for your business. But given the sheer amount of blogs being published each day, your strategy might fail to bring results without a proper marketing roadmap. In this article, we take you through five reasons why your blog marketing…
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