Posts Tagged ‘Marketing’
What Call Volume Says About Your Sales Team
Call volume, or the number of dials made, is a top line measure of how your outbound prospecting team is doing. It is an indicator of each rep’s effort, not the caliber of their calls. But dials that lead to deals can only happen if your reps invest a lot of time into dialing.
Read More Newsjacking for Content
Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is “newsjacking.”
Read More Color ROI: Color for Kids and Color Preferences
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
Read More Customer Experience is Single Most Exciting Opportunity for 2014
According to a newly-released report from eConsultancy and Adobe, customer experience (CX) is the single most exciting digital experience for 2014.
Read More What is Your Brand?
Some say, “I don’t need a brand.” Well frankly, you have one whether you want one or not. Essentially, your brand is your reputation. Every touch point in your company has an impact on your brand.
Read More Tips to a Successful Outreach Strategy
It’s true that your best customers are regular buyers. However, customers have a shelf life, too. There’s only so much new revenue you can generate from old customers, so outreach has to be part of any marketing strategy.
Read More Media Coverage Is Not a Given
I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.
Read More 6 Ways to Boost the Credibility of Your Solo Biz
You may not have a big office or employees, but you’re at the top of your game. You go above and beyond to impress your customers, and you’ve never let a single one down. So how come you feel pressured to convince customers that your solo business is just as reliable as larger competitors?
Read More Color ROI: Color Harmonies and Marketing Basics
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
Read More 6 eCommerce Tips for Small Businesses
Contrary to popular belief, a big budget is not required for successful eCommerce solutions. Several new tools have emerged that help small businesses sell their products online in an easy, non-invasive manner.
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