Posts Tagged ‘Marketing’
4 Easy Steps to Boost Your Small Business Marketing
There’s no doubt that marketing a small business is more difficult than ever. The sheer number of options available, whether it’s through traditional media such as press and television or modern channels like Facebook and Twitter, makes it incredibly challenging to have your voice heard. The following four ideas will help put a new spin…
Read MoreEngage Customers with an Incentive Program
Have you wondered what you can do to add some spice to your business and get customers excited to come back? Maybe you should consider an incentive program. I recently had a chance to chat on the phone with Aron Ezra, the CEO of OfferCraft, an incentive program provider that incorporates cutting edge research and…
Read MoreHow to Supercharge Your Headlines Using These 4 Tips: Part 1
So, you’ve got a great idea for a headline for your upcoming ad campaign. Now you just need to know how to write it and “supercharge” it so it really does its job of grabbing your target prospects attention. There are a number of ways to do that. In fact, there are some very simple,…
Read MoreLocalize Your Small Business Marketing Strategies
Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range of marketing strategies can help you connect with would-be customers in your local community. Here are tips to localize your…
Read More3 Steps to a Successful First Periscope Broadcast
Twitter’s new live streaming app, Periscope, is quickly gaining popularity, especially with the online marketing crowd. Periscope’s recently released stats show their audience has grown to over 15 million registered users, and out of those 15 million users, only 1 million are regular broadcasters. What does this mean for you? If you have a business—and…
Read More5 Tips for Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares. Marketers are learning to go beyond getting an audience’s attention…
Read MoreFranchisees Getting Involved with the Community
Successful franchisees know that they can’t leave all the marketing efforts to the franchise corporate office. When you think about which franchise business opportunity to choose, you should consider what kind of marketing strategies will work for each franchise you consider, and what resources you have in those areas. One type of marketing that can…
Read More8 Best Email Marketing Tools for Small Businesses
Like it or not, email marketing is still one of the best ways to reach out to customers, when used correctly. Even though it seems like social media has taken the lead, experts still agree that traditional email marketing remains at the top of the list. Small businesses can have budget constraints while they look…
Read MoreMarketers: Are You Ready for In-App SEO?
Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time the culprit is mobile.…
Read MoreA Practical Guide to B2B Marketing with Attitude
With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox…
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