Posts Tagged ‘Marketing’
What Marketing Systems Should You Establish for a Franchisee?
In case you haven’t noticed, we’re in the midst of a marketing revolution. With the rise of social media, video, and whatever the next new platform brewing below the surface is, businesses can easily get overwhelmed when putting together a marketing plan. Yet, effective marketing becomes increasingly important in the face of stiff competition and…
Read MoreTry This Secret Strategy to Build Your Email List
Over the years, we’ve gone into great depth on email list building. Of course, the use of popups and similar strategies continue to be the fundamental ways to build your list. There are other places you can encourage email list signups that are often overlooked by your competitors. They probably won’t tally as many signups as the…
Read MoreI Bought a New Franchise, Now How Do I Market It?
When it comes to marketing a new franchise, one thing you will have is an advantage over those that buy a new business. Why is this? The reason is you will have name recognition and advertising from both the regional and national levels, which will give you a very strong start. On average it takes…
Read MoreWho Should You Target: Specific or General Audiences?
When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide audience with an equally wide range of products and services, or specialists, targeting one specific audience with specialized needs. But is one approach inherently better than the other? Is it advantageous…
Read MoreHow to Incorporate Video into Your SaaS Marketing Funnel
Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be a marketing expert to see the impact video has had on consumer trends. My favorite example is easily the cellphone. With mobile browsing accounting for 71% of time spent online in…
Read MoreHow to Assess a Franchise Marketing Strategy
When it comes to owning a franchise, having a strong marketing message is crucial. It is important to find out how much your franchisor will be helping you both directly and indirectly in the sales process. There are many franchises that will require you to buy into their corporate marketing. Some will make it a…
Read More7 Best Marketing Strategies for Your Online Store
We understand that you’ve invested a lot of effort and time in building your online store. Unfortunately, this is not enough to attract customers and get them to buy. Marketing for your online store is both a fun and essential part of your business on the web. Read these tips to learn how to move…
Read MoreSeizing Opportunities When Competition Leaves Town
With all your proactive marketing campaigns, increased social media, and a continual eye on customer service, business is booming, right? But as you well know, it’s still a tough economy out there. Not all small (and not-so-small) businesses are succeeding these days. Drive through any community and you will likely see several empty shops closed…
Read More4 Ways to Live It Up and Prosper in the New Marketing Era
We have been living in the era of marketing, ever since cavemen bartered food for pots. The Internet enables marketing to reach levels way beyond what was possible 30 or even 20 years ago. There are many ways in which marketing has changed in the modern era. Here are four tips to help you live…
Read MoreDon’t Forget the Packaging
We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme—stripped down copy that was information based, educational in nature and absolutely void…
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