We understand that you’ve invested a lot of effort and time in building your online store. Unfortunately, this is not enough to attract customers and get them to buy.
Marketing for your online store is both a fun and essential part of your business on the web. Read these tips to learn how to move from being a small home venture, to an online store that is a big hit.
If you are a newbie in this industry, you will have to search and find a relevant audience for your business. First, advertise your brand name and make sure people start recognizing it. There are some easy (and free!) ways to get people to your website.
1. Be Visible
To find your audience, they have to get you first. What is the key? A strong SEO. To achieve this, choose a domain name that is easy to remember and related to your brand. Then, make sure your domain name does not have improper characters, in simple words: create Google- & user-friendly URLs. Once you’re on the go, you’ll want to optimize the SEO of your online store.
2. Use Social Networks
Any business with an online presence should take advantage of social networks too. If you are willing to expand your customer base, it is important that they can find you in as many places as possible. Think about the content type that you will publish on each platform.
Pro Tip: Create a calendar of publications, keeping in mind important dates for your audience in advance.
Aside from creating fun content and publishing catchy pictures, you can also rely on different push activities like a contest or event to give your business better exposure.
Make sure all the icons on your social networks are connected to your web page using an App like Smart Social Icons. Are you willing to show people that your product in on other platforms too? Add social icons to your product pages so your customers can share them with their friends.
3. Write a Blog
Another free way to grow your name is by creating a blog. Stand as an influential character on the web and write about what is happening in your industry. Use that network of connections you set up on your social networks and share your posts with them.
Having a blog on your website will help you gain organic traffic if it is well optimized. The best thing to do is to learn how to boost through SEO and bring more readers to your blog, which means more visits to your site.
Pro Tip: Invite different guest writers to post on your blog.
4. Create Excitement at the Time of Purchase
Is there anyone you know who likes to buy stuff from a store that never offers a discount or a promotion? Neither do us. Discount offers are eye catching & can go viral if pushed through proper means on various networks. Create several types of discount coupons and highlight products that are on sale. Offer a promotion like “Buy one, and get one for free.”
You can also offer coupons with a discount percentage or a coupon with a price discount. If you want, create a coupon for the shipment to be free or one with a minimum order quantity.
If you simply want to highlight a new product or a limited edition, remember, a happy customer means more sales & more sales means more profit, so there are not enough reasons to offer them a discount.
Pro Tip: Keep a calendar with national holidays and those that are important for your business and public to offer something special to them.
Make sure to show your customers how generous you are through different channels such as social networks, newsletters, etc.
5. Pay for Advertising
If you are ready to reach a larger audience, then it is time for you to consider different options for online paid advertising. You can advertise on social networks or search engines like Google or Bing, depending on your target audience.
Pro Tip: Pay Per Click (PPC) is a technique you should consider if you are looking to reach visitors with intention to buy something particular in the online world.
A program like Google AdWords allows you to choose keywords that represent your business and “bet” on them. Then, when someone searches for those same terms, your online page will appear. The best part? You only pay for those users who click on your site. If you need a push to get started, SearchBoost creates custom ads based on your budget.
If you are in need to reach a particular demographic or people who are already following you on Facebook, consider the ads on this social network SocialBoost creates personalized ads that will help you reach your target audience.
6. Use Email Marketing
Have you found your audience yet? Great! They will be glad to hear from you. Adding the Get Subscribers app to your e-commerce site allows you to collect all the necessary information from your users to keep in touch with them.
You can create amazing emails to let your customers know about new products, rebates or your latest blog post. Share your emails on your social networks to reach an even greater audience.
Email marketing is essential to promote your e-commerce site and is an amazing way to build relationships with your customers.
7. Optimize Everything
If you are willing to reach your maximum potentials, prepare yourself to optimize everything. Start by understanding your industry and paying attention to what your competition is doing. Find out what works and what does not. Remember that the best lessons you will learn will come from your own experiences.
Pro Tip: Use Google Analytics to see how you’re doing, and where you could make improvements.
You also want to understand where your traffic comes from. If you notice that the vast majority comes from Facebook, you’re going to want to try harder there. Apart from studying the analytical results, you will have to analyze the source: your consumers.
Give your users a platform to express themselves and let you know how they feel. Listen to their advice and make the necessary adjustments.
Are you ready to take your e-commerce site to the masses?
Author: Saqib Ilyas is an inquisitive blogger and loves to spread his knowledge. Saqib has years of experience in digital marketing & sales. He is currently associated with EWorldTrade, the finest online B2B Portal offering reliable business connections globally. Follow him on Twitter & Instagram at @silyasofficial.