Posts Tagged ‘Marketing’
5 Small Business Pitfalls and How to Easily Avoid Them
If you are starting a business, you are likely to fail. While the exact percentage of businesses which fail within a few years can be disputed, there is no doubt that more businesses fail than succeed. Fledgling businesses face a thousand pitfalls, but some traps are much more dangerous than others. New business owners have…
Read More25 Facebook Marketing Tips to Increase Sales
Facebook marketing whether it is for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will keep you focused and on track otherwise you can be heading off and engaged with all sorts of marketing tactics…
Read MoreVisual Marketing Your Audience Will Respond To
While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most engaging ways to have your audience notice you and tune in.…
Read MoreShould We Kill Marketing?
“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just finished a fascinating new book, Killing Marketing: How Innovative Businesses are Turning Marketing Cost…
Read More7 Bold Predictions for Digital Marketing in 2018
Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m…
Read MoreSocial Media Mistakes That Can Hold Your Business Back
Social media can be a fun method of interacting with friends, family and old school mates, but once you start using social media platforms to market your business, you need to understand that the smallest mistake can cost you your money and reputation. Whether you do social media in-house or you outsource the job to…
Read MoreMini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there…
Read More3 Ways to Spread the Word About Your Local Business Before the Holidays
Christmas and seasonal holidays are fast approaching and businesses everywhere are gearing up for their festive marketing campaigns. As larger companies imprint their mark on the season, small businesses may be wondering how they can get their own voice across at one of the most hectic times of year. If you’re looking to spread the…
Read More7 Easy Ways to Market Your Business Today
If you run marketing for a small business, you should be doing some, if not all of these things… Every day I see it… a small business struggling. The biggest problem these days… Marketing… It’s the number one question business owners ask… How to market your business? There are a million different ways to market your…
Read More7 Classic Marketing Tools for New Customer Acquisition
Acquiring new customers is invaluable during the early stages of a business. Even the critically-acclaimed, AARRR framework startup metrics model, which helps raise businesses to heightened success levels, puts acquisition at the beginning of your path to success. While new customers are a critical component for any business, consumers today are more sophisticated with a…
Read More