Posts Tagged ‘Marketing’
Jobs-to-be-Done Branding to Find Your Positioning
“People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying cry for marketers. We don’t want to just push our features; we want to market to our customers’ results. However, Levitt’s quote is from the 1960s and companies are still…
Read MoreThe Most Successful Way to Market to Millennials
We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that someone wants to join. That’s part of what we do at my company, and that’s what Nielsen did in The Millennials…
Read MoreHow to Write Marketing Text Messages That Will Drive Sales
How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons. Your customers are almost 400% LESS likely to even open their emails: compare marketing texts open rate of 98% to marketing emails’ meager 22%.…
Read More10 Free Marketing Tools You’ll Want to Try
Who doesn’t like FREE stuff? I’m always on the lookout for free marketing tools to share with small business and nonprofit readers and clients. These ten below encompass content marketing, SEO (search engine optimization), music, writing, marketing research, direct mail marketing, animation, videos, and CRM (customer relationship management)! 1. Portent’s Content Idea Generator When you need…
Read MoreThe What and Why of Brand Positioning Statements
In theory, the brand positioning statement is something an entire company can get behind. However, in practice, there’s so much confusion around the term that leads marketers and executives to end up with ineffective statements. When done correctly, brand positioning statements can be powerful tools in businesses of all sizes. But that means going deeper…
Read MoreTexting Parties with Kayla McGee
Kayla McGee is an Independent Consultant and Senior Manager with Pink Zebra. She shared with us on the Cash Flow Show – Direct Sales Radio about how she uses texting parties as one more type of party to offer to her clients. Kayla McGee On Texting Parties Everyone texts so why not do texting parties!? Usually these types of parties are…
Read MoreVirtual Reality: See the 360-Degree Opportunities
How many of you or your kids have received a virtual reality headset lately as a gift? I’m here to tell you that virtual reality headsets are THE thing lately. If you’re not familiar with how they work, virtual reality (VR) is an immersive experience where your head movements are tracked in a three-dimensional world,…
Read MoreThe Product Marketing Strategies of Best-Selling Toys Can Make You Money
The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product…
Read MoreInfographic: Branding for Small Business and Startups
My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how zealously they guarded all the details of the big brand identity. It’s refreshing to see in this infographic some useful tips for minding branding for small business and startups.
Read MoreMaking Your Account-Based Marketing Successful: 3 Things to Identify
Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence. But with all the planning and careful execution involved, there’s a lot of confusion out there…
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