When employers think of online recruiting, LinkedIn is usually the first service that comes to mind. LinkedIn does have a great professional network, but Facebook can be an overlooked source for finding high-quality employees.
Pew Research has found that as of May 2013, 72 percent of adults who go online regularly visit social networking sites. And they are favorably disposed to buying from businesses they’re connected with there.
The consideration of social media as an effective marketing tool has continued to become one of the strongest factors in representing brands across multiple industry channels. Simply put, social media can no longer be ignored.
Are you being an antisocial leader? If you opt out of being social, how will you know what your consumers want from you? Said differently, if you are not involved in the conversation, how can you listen?
Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, “Look, we exist here too,” and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.
Today, many of us spend more time on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram than any other sites—and do so several times a day, even while we’re working. And that’s OK! Given social media’s incredibly wide appeal and pervasiveness, most businesses are several years into their “social media” strategies.
While the concept of paying for social media face time definitely isn’t a new one, sponsored posts certainly help make LinkedIn a more viable content marketing platform. And, depending on your niche, LinkedIn could work wonders for you.
Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include selling products and services, building brand awareness, positioning yourself as a thought leader, or connecting and networking.
I find that the question asked with the greatest frequency is whether one should upgrade to a paid LinkedIn account. People want to know what the advantages are and when the time is right. My answer: Yes, and you will know when the time is right.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.