We Have to Earn Our Audience’s Attention

Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, “Look, we exist here too,” and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.
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7 Ways to Successfully Utilize Social Media

Today, many of us spend more time on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram than any other sites—and do so several times a day, even while we’re working. And that’s OK! Given social media’s incredibly wide appeal and pervasiveness, most businesses are several years into their “social media” strategies.
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