Free stuff is great. Free stuff that helps your business is awesome. While there are many free business apps screaming for you to play with them, I’m going to focus on 8 of my favorites.
Using Facebook to Find High-Quality Employees
When employers think of online recruiting, LinkedIn is usually the first service that comes to mind. LinkedIn does have a great professional network, but Facebook can be an overlooked source for finding high-quality employees.
How Small Business Owners Can Gain an Edge with Social Media
Pew Research has found that as of May 2013, 72 percent of adults who go online regularly visit social networking sites. And they are favorably disposed to buying from businesses they’re connected with there.
Boosting Your Franchise with the Power of Social Media
The consideration of social media as an effective marketing tool has continued to become one of the strongest factors in representing brands across multiple industry channels. Simply put, social media can no longer be ignored.
Why Future CEOs Must Quietly Embrace Social Media
Are you being an antisocial leader? If you opt out of being social, how will you know what your consumers want from you? Said differently, if you are not involved in the conversation, how can you listen?
We Have to Earn Our Audience’s Attention
Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, “Look, we exist here too,” and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.
7 Ways to Successfully Utilize Social Media
Today, many of us spend more time on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram than any other sites—and do so several times a day, even while we’re working. And that’s OK! Given social media’s incredibly wide appeal and pervasiveness, most businesses are several years into their “social media” strategies.
5 Tips for Content Marketing on LinkedIn
While the concept of paying for social media face time definitely isn’t a new one, sponsored posts certainly help make LinkedIn a more viable content marketing platform. And, depending on your niche, LinkedIn could work wonders for you.
57 Ways to Boost Your Blog Traffic
Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include selling products and services, building brand awareness, positioning yourself as a thought leader, or connecting and networking.
Are You Contemplating the Upgrade to the LinkedIn Paid Program?
I find that the question asked with the greatest frequency is whether one should upgrade to a paid LinkedIn account. People want to know what the advantages are and when the time is right. My answer: Yes, and you will know when the time is right.
