The LinkedIn community is alive and well in 2021, with over 750 million users in more than 200 countries and territories worldwide. LinkedIn can literally transform your career and life for the better – if you know how to use it, that is. Here are some LinkedIn networking strategies that leading business people use to […]
Social Selling: How to Use LinkedIn for Lead Generation
Source: https://pixabay.com/photos/home-office-workstation-office-336374/ Social selling has long been one of the strategies that marketers apply to increase brand visibility. Yet, social media and the shift to digital marketing offer a different perspective for small businesses and startups. LinkedIn seems to be a perfect example of how marketers use social media to develop B2B relationships. LinkedIn has […]
Which LinkedIn Ads Are Best For Your Business?
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media […]
LinkedIn Conversation Ads: Engage Your Audience More Personally
What Are Conversation Ads? LinkedIn recently launched Conversation Ads as a public beta, a messaged-based ad format that allows users to choose their own path and interact with ads in a more authentic way. Conversation ads build onto existing Message Ads, featuring multiple, customized calls-to-action in real time, meaning the user must be active on LinkedIn and […]
A Fintech Guide to Social Learning
With the coronavirus pandemic, every single person across the globe is being asked to stay home — luckily, we live in a digital age where mentorship and learning can occur online. Not to be confused with Wikipedia’s definition of social learning, the social learning we’re referring to takes a digital approach to learn from your network using online social […]
Building Awareness with LinkedIn
LinkedIn is a fantastic way to grow your audience and become a resource for your customers. As a social media platform, LinkedIn caters to businesses and content that is specific for industry leaders. That being said, the kind of content and engagement strategies that work best on LinkedIn are different from other social media platforms. […]
Types of LinkedIn Ads & How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media […]
Power Up LinkedIn
When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the B2B world and you’re not spending time on LinkedIn every week, you’re missing out on an incredible opportunity. For most […]
4 Effortless Ways to Build Your Most Engaging LinkedIn Profile
One of the most important social media platforms for entrepreneurs is also one of the most overlooked. Yes, I’m talking about LinkedIn. It’s not the first thing that comes to mind when you think about a flashy social media presence, but it’s crucial to your success. After all, 645 million people are on LinkedIn, and […]
5 Ways Small Businesses Can Build Their Online Presence
As a small business, you have to work hard to keep up with your competition. A great space to do this is on social media. Even if you don’t have the same workforce as your competitors, you can dominate online with a little planning ahead. Here are a few ways to help your small business […]
