Posts Tagged ‘Lead Generation’
21 Lead Magnet Ideas to Pull in Your Top Prospects
If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.” A lead magnet is an offer you make to prospects in exchange for their contact information. Before…
Read MoreMake the Sales Funnel Work for You!
The key to leadership development is team retention. The key to team retention is a solid, steady stream of cash flow into the business! As a leader your number one focus in team training should be lead generation! The sales funnel is an old-fashioned concept for making sure your direct selling business always has enough leads.…
Read MoreCold Calling is Alive and Kicking
Cold calling is alive—at least when you look at the number of posts proclaiming its death. Also, judging by the number of “cold calls” I get every day. It’s unfortunate that a discussion about cold calling has to start with definitions and semantic disclaimers. Unfortunately, the most of the discussion are based on whatever definition…
Read MoreHow to Use LinkedIn Sales Navigator for Social Selling
It is safe to assume that as a business owner, whether small or big, you are on LinkedIn. According to Fortune, LinkedIn now has more than 500 million users, including corporate executives, buyers and decision makers. So it’s also safe to presume that you know that the economic decisions and deals course through the social…
Read MoreThe “Leading” Issue with Starting a Business
A lot of people dream of owning their own business, and as a young man I was no different. However, the reality of a weekly rent payment meant my entrepreneurial spirit was put on temporary hold while I followed in the footsteps of my father, earning a trade and a wage to pay for life’s…
Read More5 Ways to Turn Today’s Leads into Tomorrow’s Customers
There are a lot of statistics out there that say successful businesses should end up closing about one out of every three calls. But I know from experience that this is often not the case, and I’ll tell you how I learned that. A few years ago I was driving a plumber phone leads from different ad campaigns like…
Read MoreWhy Free Consultations Don’t Attract New Clients
A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago. While it is an easy and investment-free way for a potential customer to learn about your business approach, many companies are not employing this tool right. Half-an-hour with a potential client…
Read MoreHow to Find Out What You’re Actually Spending on Customer Acquisition
Getting a new customer isn’t easy, but it can be done. Before you break out the bubbly to celebrate, however, you’ll want to know how much money you spent to actually get that new customer. Talk about a complicated undertaking! As an accountant and former CFO, I’ve gone through this exercise with clients and former employers, but tackling…
Read MoreEmails That Nurture Leads
Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective, if you do them the right way, that is. Now you might think the only thing emails are useful for are for quick correspondences (an upgrade to snail mail if you…
Read More4 Lead Sources to Incorporate in Your B2B Inbound Marketing Strategy
So you have your blogging and your top and middle of the funnel marketing activities that enable you to attract visitors and turn them into leads. But what if I told you that you may be letting potential leads slip away by ignoring certain marketing pursuits or failing to integrate them with you inbound marketing…
Read More