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Home / Archives for Lead Generation

Lead Generation

5 Ways to Get More Calls from Google My Business

Dec 21, 2018 By Elvin Web Marketing

If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you. So what can you do to get more calls from […]

Filed Under: Online Marketing Tagged With: Google+, Lead Generation, Website

4 Ways a Poor Lead Scoring Model Will Ruin Your Business

Dec 7, 2018 By Ryan Kidman

A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first few months, but eventually he started getting his bearings. He said that the mistake he made early on was focusing on the wrong leads. Finding the right leads is one of […]

Filed Under: Advertising and Lead Generation Tagged With: Lead Generation, Mistakes, Sales

7 Lead Generation Tactics Thrive on Limited Budgets

Nov 7, 2018 By Marty Zwilling

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment […]

Filed Under: Advertising and Lead Generation Tagged With: Efficiency, Lead Generation

How to Get Even Greater Benefits from Testimonials

Oct 17, 2018 By Susan Solovic

Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects—such as featuring social proof on your website—but there’s another way to leverage these assets to boost […]

Filed Under: Advertising and Lead Generation Tagged With: Lead Generation, Referrals, Testimonials

3 Examples of High Performing Facebook Ads That Drive Leads and Sales

Oct 4, 2018 By Jeff Bullas

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Facebook, Lead Generation

Conversation Qualified Leads: Using Drift to Engage Prospects

Sep 19, 2018 By Adhere Creative

Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent. The rift between sales and marketing dates back to the earliest days of online marketing (probably earlier). It’s a vicious circle that business […]

Filed Under: Advertising and Lead Generation Tagged With: Automation, Lead Generation, Sales

How to Use Business Texting to Retain More Clients

Jul 11, 2018 By Brian Mikes

Have you had trouble maintaining strong business relationships? Here’s a handy guide on how business texting can help you retain clients. Business texting has emerged as the heir apparent to traditional email marketing. Quite frankly, it’s about time. While email marketing still has social media beat in terms of control and building deeper engagement, it lacks the […]

Filed Under: Marketing Innovations Tagged With: Lead Generation, Texting

Gated Content

Jun 28, 2018 By Drew McLellan

Whether you recognize the term or not—you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking them for information in exchange for that information. In most cases, you are asking people for their email address and allowing […]

Filed Under: Advertising and Lead Generation Tagged With: Content Marketing, Lead Generation

4 Tips for Using Facebook Lead Ads

Jun 21, 2018 By Vikas Agrawal

Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Email, Facebook, Lead Generation

Leverage “Free Stuff” to Generate More Leads

May 21, 2018 By George Nielsen

The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done. Driving traffic to your website can be expensive and is only half the battle. Converting that Web traffic into customers […]

Filed Under: Advertising and Lead Generation Tagged With: Digital Marketing, Email, Lead Generation

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