A lot of people dream of owning their own business, and as a young man I was no different. However, the reality of a weekly rent payment meant my entrepreneurial spirit was put on temporary hold while I followed in the footsteps of my father, earning a trade and a wage to pay for life’s […]
Lead Generation
5 Ways to Turn Today’s Leads into Tomorrow’s Customers
There are a lot of statistics out there that say successful businesses should end up closing about one out of every three calls. But I know from experience that this is often not the case, and I’ll tell you how I learned that. A few years ago I was driving a plumber phone leads from different ad campaigns like […]
Why Free Consultations Don’t Attract New Clients
A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago. While it is an easy and investment-free way for a potential customer to learn about your business approach, many companies are not employing this tool right. Half-an-hour with a potential client […]
How to Find Out What You’re Actually Spending on Customer Acquisition
Getting a new customer isn’t easy, but it can be done. Before you break out the bubbly to celebrate, however, you’ll want to know how much money you spent to actually get that new customer. Talk about a complicated undertaking! As an accountant and former CFO, I’ve gone through this exercise with clients and former employers, but tackling […]
Emails That Nurture Leads
Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective, if you do them the right way, that is. Now you might think the only thing emails are useful for are for quick correspondences (an upgrade to snail mail if you […]
4 Lead Sources to Incorporate in Your B2B Inbound Marketing Strategy
So you have your blogging and your top and middle of the funnel marketing activities that enable you to attract visitors and turn them into leads. But what if I told you that you may be letting potential leads slip away by ignoring certain marketing pursuits or failing to integrate them with you inbound marketing […]
How to Create the Perfect Lead Magnet for Your Business
Your email list is one of your most powerful assets. With a dedicated email list, you can build more trust with your audience, sell more products, and constantly put yourself at the front of your customers’ minds. But a lot of businesses struggle to acquire dedicated email subscribers. A big part of that is due […]
Which Lead Generation Techniques are Right for Your Company?
Leads (solid ones anyway) can be hard to come by. You know you need to up the ante in the lead gen department, but figuring out what works and what doesn’t isn’t easy. Particularly when you don’t have a handle on the options available to you. The secret formula for success is different for every […]
Can Quora Act as a Source of Clients for Your Business?
I read through a lot of blogs and forums of an evening. I often find inspiration and motivation from other people’s success stories. I discovered a number of people discuss that they recommended Quora as a form of gaining site visits and client queries. I had heard of Quora before, but never actually used it […]
Win Fast, Lose Faster
Inevitably, as I do pipeline and deal reviews, I see sales people hanging onto too many bad deals. The deals are hopeless, the sales person may reluctantly admit it, but stubbornly wants to keep it in their active pipeline. These deals arise for all sorts of reasons, some good, but most bad. There are those […]
