Trust me when I say this: Keywords are equally important for social media campaigns as they are for your SEO campaigns. In this post we are going to examine some tools that you can use for conducting keyword research for your campaigns, for social media and more. Google Analytics With Google Analytics you get access […]
Keywords
Everything You Need to Know About Keyword Research
One of the most important things to understand about content marketing, along with digital marketing in general, is that your efforts cannot exist in a vacuum. Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time. You’re not going to get there […]
4 Things We Need to Remember About SEO
Search engine optimization (SEO) seems to have become so complex that it’s no wonder people forget a thing or two while creating their strategy. In fact, rather than “forget,” people seem to take a couple of things for granted, especially when it comes to optimizing their on-page content. With all the changes continually being imposed […]
10 Ways to Improve Your SEO Strategy
Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes. Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is […]
Working With Niche Markets? 6 Best Ways to Do SEO
Research has it that unique audiences are the hardest to find. In fact a recent study showed that niche markets occupy only an eighth of the size of major consumer industries. This however should not dim your ambitions because this article entails how to effectively use SEO for niche markets. Reaching your specific target audience […]
5 of the Best Unconventional Marketing Ideas
Are you bored with standard marketing practices and looking for a new way to inform people about your business? Is your business simply a little too different to fit into the ‘normal’ marketing standards? Photo by Diana Parkhouse on Unsplash If your answer is yes to either one of these questions, you’re probably a bit […]
Don’t Quarantine Your Marketing
“If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage of it? That opportunity is now. Take advantage of it, or when this is over, don’t be surprised to find yourself behind.” Nathan Yerian – President […]
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
How to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions. That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$. Let’s get started. How to Pull Search Query Reports Pulling search query reports is fairly easy. In Google, go to the Keywords tab and […]
Google Expands Same Meaning Close Variants: What Does That Mean?
Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we expect […]
