Research has it that unique audiences are the hardest to find. In fact a recent study showed that niche markets occupy only an eighth of the size of major consumer industries. This however should not dim your ambitions because this article entails how to effectively use SEO for niche markets. Reaching your specific target audience […]
Keywords
5 of the Best Unconventional Marketing Ideas
Are you bored with standard marketing practices and looking for a new way to inform people about your business? Is your business simply a little too different to fit into the ‘normal’ marketing standards? Photo by Diana Parkhouse on Unsplash If your answer is yes to either one of these questions, you’re probably a bit […]
Don’t Quarantine Your Marketing
“If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage of it? That opportunity is now. Take advantage of it, or when this is over, don’t be surprised to find yourself behind.” Nathan Yerian – President […]
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
How to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions. That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$. Let’s get started. How to Pull Search Query Reports Pulling search query reports is fairly easy. In Google, go to the Keywords tab and […]
Google Expands Same Meaning Close Variants: What Does That Mean?
Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we expect […]
How a Rapper Cost the Finance Industry Millions
Thank you to everyone who attended our webinar on how to leverage your existing data to uncover SEO + PPC opportunities within the Search space. Teresa Lopez & Jordan Strauss walked us through how irrelevant references are sneaking into the SERPS and unexpectedly stealing our spend. We learned: How to catch pop culture and news […]
What Local Businesses Can Learn Through Google Algorithm Updates
For anyone with a business that depends on the internet for a sizable share of their customer base, the instability of their search ranking can be maddening. They’re first one day, next time they look they’re down to number 7, the next time up to 3 and the next time off the first page completely. […]
Keyword Research: 5 Common Mistakes Local Businesses Should Avoid
Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the choice of keywords, it’s that simple. You’re going to need to weave those keywords into the content, and possibly weave […]
Are You Missing Out on These Online Free Advertising Opportunities?
I’ve found that a lot of small business owners don’t know that they have free advertising credits on sites like Google, Bing, Yahoo, the various social media platforms, and Amazon waiting to be cashed in. This usually happens for one of two reasons: Someone else developed their site and took care of hosting, or The […]
