According to one recent study, about 68% of all online experiences begin with a search engine. When you also consider the fact that only 0.78% of Google searches will ever make it to the second page of results to click on a link there, it’s easy to see why search engine optimization is a topic […]
Andrea Simmons
5 Reasons Brand Consistency Matters In Web Design
In an overarching sense, your brand is about so much more than just a name or a logo. It’s your chance to instantly communicate a story to a customer – the story of who you are, what you do and why they should bother paying attention. In a lot of ways, the narrative behind that […]
Why Mobile-First Design is Essential to Small Businesses
According to one recent study, about 80% of people said that they used some type of mobile device to search the Internet in 2019 alone. Given the fact that smartphone ownership increases every year, this is one trend that you can expect to only pick up steam moving forward. But it’s not just the fact that […]
Everything You Need to Know About Keyword Research
One of the most important things to understand about content marketing, along with digital marketing in general, is that your efforts cannot exist in a vacuum. Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time. You’re not going to get there […]
Why Local SEO Is Critical for of Digital Marketing
One of the most important things to understand about success in terms of SEO is that it isn’t about attracting the largest possible audience. Instead, you need to be going after the right audience – meaning those people who are most likely to become your ideal customers in the first place. That, in essence, is why local […]
