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Home / Archives for Katya Constantine

Katya Constantine

When to Schedule Your Social Media Posts

Mar 12, 2015 By Katya Constantine

You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.

Filed Under: Online Marketing Tagged With: Facebook, Google+, Infographics, Instagram, Katya Constantine, LinkedIn, Pinterest, Social Media, Twitter

Holiday Retail 2014: Anytime. Everywhere.

Dec 4, 2014 By Katya Constantine

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.

Filed Under: Marketing Plans Tagged With: Holidays, Infographics, Katya Constantine, Marketing, Retail, Seasonal Business

The Most Effective Holiday Discount Offers

Oct 20, 2014 By Katya Constantine

Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales.

Filed Under: Pricing Strategy Tagged With: Discounts, Holidays, Infographics, Katya Constantine, Pricing

5 Things You Probably Didn’t Know About Google Analytics

Oct 2, 2014 By Katya Constantine

Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis.

Filed Under: Online Marketing Tagged With: Analytics, Data, Google+, Katya Constantine, Online Strategy

How to Plan Ahead for the Holiday Marketing Season

Sep 15, 2014 By Katya Constantine

As summer draws to an end and Back to School season hits high gear, now is the best time to prepare for the upcoming holiday season! At DigiShopGirl Media, we have developed a holiday toolkit to make this planning easier.

Filed Under: Sales Activities Tagged With: Holidays, Katya Constantine, Marketing, Seasonal Business

2014 Email Performance by Industry

Aug 7, 2014 By Katya Constantine

Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates.

Filed Under: Online Marketing Tagged With: Communications, Email, Infographics, Katya Constantine

An Endless Stream of Data

Jul 31, 2014 By Katya Constantine

It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago.

Filed Under: Online Marketing Tagged With: Content Marketing, Infographics, Katya Constantine, Online Strategy, Social Media

Ready for the New Facebook Ad Format?

Jul 9, 2014 By Katya Constantine

In April, Facebook announced plans to overhaul the right-side column ads. Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Facebook, Katya Constantine

Targeting Trends to Pay Attention to in 2014

Apr 21, 2014 By Katya Constantine

As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.

Filed Under: Advertising and Lead Generation Tagged With: Customer Segmentation, Katya Constantine, Market Segmentation, Online Marketing

Google Makes Your Inbox Pinteresting

Apr 4, 2014 By Katya Constantine

For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a … let’s face: it’s a Pinterest wall.

Filed Under: Online Marketing Tagged With: Email, Google+, Katya Constantine, Marketing

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