John Jantsch is a marketing consultant, speaker, and best-selling author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. He’s also a supportive colleague whom I admire. His newest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the […]
Interviews
3 Ways to Ace an Interview
After job hunting or seeking a new position, landing an interview can bring a sense of anxiety, rather than relief. “You have to answer questions and make a good impression while at the same time, trying to collect enough information to decide whether you want the job or not,” says Forbes. This can lead to […]
9 Modern HR Policies to Boost Your Company Culture
In an increasingly competitive job market, sometimes the only thing that differentiates your firm is the company culture. Candidates know this, and rather than just settling for a job where they turn up each day and get paid for it at the end of the month, they’re grilling potential workplaces about the other benefits that […]
Job Interview Tips: What Not to Say in a Job Interview
Interviewing is hard. It’s even more difficult when you take into consideration different industry needs and types of questions that can be asked, as well as different answers each employer wants. In 2017, Seer brought on board 58 new hires, but we saw more than 2,000 applications come through the door. According to FitSmallBusiness, this wasn’t surprising. 42 […]
10 Game-Changing Quick Fixes to Improve Your Interview Process
The battle for top talent in the US is becoming increasingly competitive, costly, and time-consuming. Today, the average job opening takes 52 days to fill and costs the company $4K. Clearly, companies are willing to invest both time and money into Recruiting the best-of-the-best for their organization. But, what happens when you don’t have the time to […]
Small Biz Interviews: The Seattle Grind
The colors on the walls of Porchlight Coffee & Records might have changed since its 2009 inception, but the homey, DIY feeling inside hasn’t changed a bit. When owner Zack Bolotin bootstrapped the Capitol Hill shop into existence using, in his own words, “a budget equal to the cost of a car,” aesthetics were mostly […]
Small Biz Interviews: Saving for a Rainy Day
The adage “Know what you do, do what you love” seems particularly appropriate for Freeman, a small Seattle-based company founded on a singular goal: design the perfect raincoat. From an ad hoc space in their own kitchen, husband/wife duo Scott and Brittany Freeman, well-versed in the rules of wet weather if not necessarily menswear design, […]
Small Biz Interviews: Groomed for Success
The repertoire of a barber might have changed over the centuries (they no longer, for instance, offer bloodletting and leeching services, as they did in the Middle Ages), but a couple things have stood the test of time: mainly the haircut part and a profound sense of community. Yes, since the Bronze Age, men have […]
Small Biz Interviews: Half a Century at the Drive-In
Dick’s Drive-In is no flash in the proverbial frying pan. A Seattle staple since Dick Spady, Warren Ghormley, and “Tom” Thomas opened their first outpost in 1954, Dick’s has been serving up old fashioned milkshakes, fresh-cut fries, and, according to Esquire magazine, America’s single most “life-changing burger.” Their customer base, understandably, is a loyal one. (So loyal, […]
Small Biz Interviews: A Passion for Pencils
The archetype of a pencil is fairly standard in the American mind—yellow, with a dark pink eraser nub, number 2 (and often required for standardized tests). Walk into CW Pencil Enterprise, a small shop in Manhattan, and you’ll find over 200 varieties of pencils from around the world. You realize quickly that you underestimated this simple yet […]
