Posts Tagged ‘Innovation’
Profits Eat Innovation for Breakfast
Michael Porter said, “Culture eats strategy for breakfast.” This is the first thing that popped into my mind when I read Steve Blank’s HarvardBusiness Review article explaining why Jeff Immelt lost his job as CEO of GE. Steve argues activist investors forced out Immelt because of the long, languishing performance of the company’s stock. Following Mr. Immelt out…
Read MoreIt’s Time for a New Way of Thinking About Business
Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. They have proven themselves unable to innovate, and they have lost more jobs than they create. My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now…
Read MoreThe Future of Recruitment: 4 Things to Focus on in 2018 and Beyond
Over the years there has been a rapid change in how people view work. A lot of these changes are a result of the late millennials getting into the job market. Employers are also realizing that there are unique challenges when it comes to dealing with millennials. In fact, most of the late millennial want…
Read MoreStartup Marketing Should Skip Traditional Advertising
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing…
Read MoreWhy Inbound Marketing Alone Likely Won’t Work Anymore
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and…
Read MoreWorth the Hype: Automated Drones Prove to Be the Perfect Fit for Industrial Facilities
Revolutionary technologies and innovations don’t always experience the success they should. It can be a matter of hitting the market at the wrong time or a failure to initially live up to lofty expectations that does it, but whatever the reason, some innovations that should be sure-fire game-changers end up flopping. With everything industrial drones…
Read MoreShould You Employ the Internet of Things in Your Business?
The Internet of Things (IoT) has been around for a few years, and companies have been integrating one-stop systems to have a collection of IoT devices together to make life more convenient. You can see examples of this by looking at smart-homes where simple processes have become automated like that of temperature control, vacuuming, and…
Read More3 Powerful Tips to Modernize Your Customer Service
Customers today interact with brands and businesses in ways that were previously never imagined. You can now talk to the owner of a company directly on Twitter or publish your thoughts of a brand to millions of readers that make purchasing decisions based on customer reviews. As a business, in order to stay ahead of…
Read MoreHow Content Marketing Transformed My Business (And Life)
It was a paperback book someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near…
Read MoreTop 5 Trends in Customer Service Innovation Heading into 2018
Customer service has always been key to a business’s reputation, but it’s more important than ever today. Consumers across the globe have access to a world of options, and if one business fails to satisfy their needs, they can look elsewhere. For example, 78 percent of consumers have abandoned a transaction due to poor service,…
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