Posts Tagged ‘Innovation’
Startup Marketing Should Skip Traditional Advertising
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing…
Read MoreWhy Inbound Marketing Alone Likely Won’t Work Anymore
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and…
Read MoreWorth the Hype: Automated Drones Prove to Be the Perfect Fit for Industrial Facilities
Revolutionary technologies and innovations don’t always experience the success they should. It can be a matter of hitting the market at the wrong time or a failure to initially live up to lofty expectations that does it, but whatever the reason, some innovations that should be sure-fire game-changers end up flopping. With everything industrial drones…
Read MoreShould You Employ the Internet of Things in Your Business?
The Internet of Things (IoT) has been around for a few years, and companies have been integrating one-stop systems to have a collection of IoT devices together to make life more convenient. You can see examples of this by looking at smart-homes where simple processes have become automated like that of temperature control, vacuuming, and…
Read More3 Powerful Tips to Modernize Your Customer Service
Customers today interact with brands and businesses in ways that were previously never imagined. You can now talk to the owner of a company directly on Twitter or publish your thoughts of a brand to millions of readers that make purchasing decisions based on customer reviews. As a business, in order to stay ahead of…
Read MoreHow Content Marketing Transformed My Business (And Life)
It was a paperback book someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near…
Read MoreTop 5 Trends in Customer Service Innovation Heading into 2018
Customer service has always been key to a business’s reputation, but it’s more important than ever today. Consumers across the globe have access to a world of options, and if one business fails to satisfy their needs, they can look elsewhere. For example, 78 percent of consumers have abandoned a transaction due to poor service,…
Read MoreMove the Barriers with Mobile Technology
For the last couple weeks, we’ve been exploring the seismic shift in marketing that is being brought about by mobile technology and the new consumer attitude of “I want what I want when I want it.” Fortunately the same technology can help us connect with and serve our audiences in a way that is meaningful…
Read MoreThis is What the Successful Smart Entrepreneurs are Focusing On
You’re an entrepreneur. Compelled to compete. Desiring to dominate. Wanting to survive. Maybe you even want to leave a legacy and transform and influence an industry. That’s the ultimate goal only achieved by the elite few. These are the McDonalds for fast food, the Uber’s of convenient travel and the Apples of the mobile revolution. Startups that have changed…
Read More4 Ways the Gig Economy Can Help a Startup
In today’s business world, the gig economy combined with the unique startup company model are overhauling the traditional 9-5 job experience that most workers have grown accustomed to. Together, this is creating a new norm that allows for more freedom and flexibility in the workplace. There are many parallels between the gig economy and startups—both…
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