The Future of Recruitment: 4 Things to Focus on in 2018 and Beyond

Over the years there has been a rapid change in how people view work. A lot of these changes are a result of the late millennials getting into the job market. Employers are also realizing that there are unique challenges when it comes to dealing with millennials.

In fact, most of the late millennial want to be treated differently compared to their parents, and this has resulted in a different work culture. Although it’s not easy to adapt to the needs of the millennial generation, these tips can help simplify the recruitment process.

A pool of technology-driven employers

Gone are the days when you would have to drive around town in search of the “help wanted” signs on the window of businesses. Newspaper ads are also fading out given that the millennials are more accustomed to a technology-driven approach to job search. That is why companies that are not technology driven will end up being overlooked.

Most of the late millennial are always in search of job opportunities online. In the recent past, job board sites have become one of the younger generations’ important sources of finding job opportunities.

Given the rapid change in hiring preferences, the future of recruitment will require companies to focus more on what the job seekers want, and one of the critical employee recruitment strategies to consider is employer branding. Some of the important aspects of employer branding to consider include social media as well as a website with frequent updates.

Re-analyze your approach to candidate care

The widespread use of internet has transformed the way firms are approaching candidate care. A few years ago it was easy to take a light approach to candidate care and pay more attention to other areas of the hiring process. Many companies were more focused on whether a candidate was best suited for their needs and didn’t care about their image to the candidate.

In today’s digital age, human resource teams are required to answer any questions a candidate might have since the candidates do have options compared to the past generations.

Most millennials do not have a problem relocating to other parts of the country to find a job that’s a perfect suit. Therefore, if they don’t like a company, they don’t stand to lose anything. In fact, they can easily find a firm that is more accommodating.

There are different approaches that companies are taking to streamline candidate care in recruitment. For instance, some companies are now putting gestures such as” Applicant FAQ” on the company website. There are different aspects of customer care, but one of the most crucial elements is to treat a candidate how you would want to be treated. Providing them with the interview results within a specified period can also make a significant difference on your company’s image.

Recruitment of passive but qualified candidates

A lot of recruiters are now looking to hire more passive candidates. Passive candidates are those individuals who are working but have no interest in seeking new job opportunities. Such people might not have a stake in the company, but they can be swayed if the offer on the table is more appealing.

According to the recruiters, passive candidates are more attractive because they can hardly get offers from competitors given that they aren’t looking for any other job. It’s also easy for companies to “comb through” such employees and settle on the best fit instead of opting for the traditional methods that relied on sending in the resume and cover letter.

The only downside to this approach is that the candidates might be happy with their current position and would not have any reason for leaving.

More investment in social media

Marketing plays a huge role in the recruitment world, and this aspect isn’t going to change in the years to come. In fact, recruitment teams usually align themselves with marketing teams to come up with great corporate brands that are appealing to candidates.

In the years to come, recruitment agencies and in-house recruitment teams will try and focus more on social media. Social media is a powerful tool for laying out a company’s corporate culture and recently it has significantly improved recruitment efforts in different organizations.

Final Take

By abandoning some of the old techniques and taking a modern approach to recruitment and hiring strategies, it’s easier for employers to settle on the right candidates. Additionally, with proper consideration and research for the millennial generation, employers must adapt to the ever-changing job market.

Author: Victoria Hill studied communication arts and worked with the magazine editorial team in Sydney before joining an art team at another ad agency. She has been writing as a ghostwriter ever since she was in college. Her favorite topics covered human development, business communication, modern and pop art, minimalism, and self-development.