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Home / Archives for Influencer

Influencer

Not Your Average Influencer: B2B Influencer Marketing

Jun 20, 2022 By Amy House

Can you believe I am even saying that phrase?  “Average” influencer.  The concept of a social media influencer has been around since 2009 with the influx of bloggers and YouTube.  The term “Influencer Phenomenon” was actually coined that year.  However, the idea of influencing C2B purchasing has been around since 1760.  Google “Josiah Westwood” if […]

Filed Under: Sales and Marketing Tagged With: Influencer

We Know How Influencer Marketing Works–And It’s Not About Celebrities

Apr 26, 2022 By SmallBizClub

We know how influencer marketing works and we know why it works.  Word of mouth continues to be the most powerful marketing tool available, which means influencer marketing is nothing new.  In the past, we called it “endorsements,” usually by paid spokespeople like recognizable figures and celebrities. The only difference between the endorsements of yesteryear […]

Filed Under: Sales and Marketing, Social Media Tagged With: Influencer

The Immense Influence of a Smile

Dec 29, 2020 By Bob Burg

It’s very basic…and it’s very powerful! There’s perhaps nothing more powerful in beginning a conversation, setting a frame, resetting someone else’s negative frame, or in overcoming an interpersonal challenge, than a smile. A warm, authentic, and genuine smile that emanates from your heart…from the inside out. Just as important, be willing to be the first […]

Filed Under: Relationships Tagged With: Influencer

10 Small Business Ideas that Require Zero Capital

Jun 12, 2020 By John England

Thanks to the digital revolution, it’s now easier for anyone to start a business. There’s nothing more fulfilling than becoming your own boss and changing the world through entrepreneurship. Since no one is born an entrepreneur, you, too, can become one. According to Microsoft Inc, many studies have shown that for a small business the […]

Filed Under: Creating a Plan, Personal Readiness, Startup Tagged With: Blogging, Influencer

How to Target Your Audience on Social Media During Covid-19

May 19, 2020 By Tom Siani

Have you lost your customers due to COVID-19? Are you aware of social media techniques to target more audiences and convert them into customers? In this post, I’ll let you know what you can do to expand your circle of audiences to offset sales cuts. How does COVID-19 impact businesses? COVID-19 has caused significant financial […]

Filed Under: Sales and Marketing, Social Media Tagged With: Facebook, Influencer, Influencers, Instagram, Using Hashtags

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