Black Friday reclaims the top spot as the busiest holiday shopping day in 2017. It dethroned last year’s forerunner, Super Saturday, which fell on Christmas Eve. According to ShopperTrak predictions based on historical data, “though Black Friday traffic may not reach the same peaks as it did during its heyday, the day’s significance remains uncontested.” […]
Holidays
Halloween Marketing Ideas
Creative Halloween Marketing is #45 on our list of direct sales booking ideas and is something I struggle with every year! How do you take advantage of this great opportunity to put your literature in the hands of many without being a Halloween Grinch?! Share your Halloween marketing ideas in the comment section below, please! Halloween Marketing to […]
6 Social Media Lessons from Popular Brands
Don’t Ignore Your Social Followers Now that just about every business has a social media presence, the traditional days of customer service are long gone. Some customers may still call or email your company directly, but many will reach out via your social media channels and expect immediate feedback. JetBlue has a reputation for a […]
6 Tax Moves to Make Before the End of the Year
As the hectic holiday season approaches, most people are wondering how they’ll be able to save on holiday shopping rather than what they can do to save on taxes. So, let’s explore some tax moves you should consider making before the calendar turns to 2017 to help you reduce your tax bill from Uncle Sam. […]
10 Secrets for Retail Small Business Owners to Boost Holiday Sales
Billions of dollars are spent during the busy holiday season. So, as a small business owner, how can you get in on the action and take home a small cut of this huge pie of holiday shopping revenue? Let’s explore 10 secrets you can use to boost holiday sales in your small business. 1. Hold […]
3 Ways Business Holiday Gifts Make You Smart
The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom? If you’re even questioning whether to give or not, you can stop right there. No matter your budget, there are excellent business reasons why you should! Here are 3 ways that giving out […]
Holiday Text Messages: Real Life Small Business Text Marketing
Are you a small business owner? Did you send out a Holiday Text Message to your list over the latest holiday weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more you share and connect, the more […]
The Marketer’s Guide to Preparing Early for Christmas
The holiday season is so much more than December 25th. To get the full advantage of the Christmas rush, marketers need to start thinking about and developing holiday campaigns now. As one of the busiest times of the year for businesses, it’s vital to get serious about marketing opportunities and get ahead of competitors as […]
Top 3 Holiday Shipping Tips for eCommerce Retailers
Christmas—it’s the most wonderful time of the year. Well, for most people… For small businesses however, as much as Christmas is magical and wonderful, it can also be a pretty stressful time, particularly for ecommerce retailers who have the obstacle of holiday shipping issues to overcome. As most ecommerce businesses know, providing a smooth running shipping […]
6 Elements for a Smashing Company Holiday Party
With the holidays fast approaching, many companies are considering throwing holiday parties. Christmas and New Year parties are common, but those who think outside of the box can even have parties for Thanksgiving or other holidays. Instead of giving your loyal employees the standard, in-office holiday party—complete with cheap decorations and dry cake—why not treat […]
