Posts Tagged ‘Growth’
Do You Have the Right Sales Business Model?
No sales business model is “forever.” As our markets change, as our customers change, as our own business strategies change, there is a necessity to reassess our sales business models and go to market strategies. Unfortunately, too many companies ignore these transitions. They stay stuck with one model, working harder and harder, failing to produce…
Read More7 Ways Small Businesses Can Compete with Big Brands
In a world saturated by big brands, do not underestimate the potential success of your small business. Smaller companies are often able to tick many boxes prescribed by customers with an opportunity to promote a more personal, assured and characterful service. Do not be afraid to compete! Today, we have teamed up with the London…
Read MoreSmall Biz Optimism: 2 Important Questions for Your Management
I have two questions for you today: Are you investing in capital improvements? Are you sweetening the pot to attract good candidates? If you aren’t taking those steps, you can be pretty sure your competitors are. The May 2018 NFIB Small Business Optimism Index survey reports that 67 percent of small businesses are making capital outlays and…
Read More5 Simple Ways to Shoot Your Small Business Up to the Next Level
Owning your own business can be very rewarding, but there usually comes a time when you need to decide whether you want to stay where you are or take it to the next level. Every business has some room to grow whether you add new products or expand your sales and service area. Here are…
Read MoreIn-House vs. Agency: Where to Keep Your Marketing Tasks
Wouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency? In many cases, people take an all-or-nothing approach to debating in-house vs. agency marketing. But the reality is that context is everything—some tasks are candidates for outsourcing and some belong in-house. It all depends on…
Read More6 Common Misconceptions About Angel Investors
The question on Quora was “What do investors ‘get’ that other people don’t?” I answered that question from the point of view of angel investors, specifically … not just investors. 1. Some of the healthiest businesses are not good investments Many people think that a good business makes a good investment. The truth is not…
Read MoreHow Engaged Are You in Digital?
It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte released a study for Connected…
Read MoreCMOs: Are You Torn Between Storytelling and Driving Growth?
A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects. According to…
Read MoreHow US Ecommerce Startups Can Easily Expand International Markets
Successful online ecommerce startups almost always can attribute their success to an ability to find and target new markets and audiences for their products. They are able to do this because they have the ability to differentiate themselves from competitors and more importantly they are able to successfully establish themselves in the new markets they…
Read MoreHow to Turn Profits into Growth
Starting a business is not hard. The hard part comes when you have to use your brains and resources to build the business from the ground and make a profit out of your business idea. This means dealing with marketing campaigns, identifying the audience, understanding finances, and much more. But what happens when you already…
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