What Google (and You) Can Learn from Amazon

Amazon’s strategy and decision-making process starts (and perhaps ends) with improving the customer experience. Every important meeting, project, or initiative at Amazon begins with a discussion of how the ideas will ultimately benefit customers.
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10 Top Google Plus Tools for Digital Marketers

When Google realized that Facebook wasn’t an aberration, anomaly, or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms.
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Mastering PPC: Quality Score, Ad Rank, and Why They Matter

Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we can use them to drive down our CPC.
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We Have to Earn Our Audience’s Attention

Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, “Look, we exist here too,” and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.
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Top 6 Small Business Video Marketing Strategies

Among small business owners, the one of the top hesitations to video marketing is cost. Unlike Coca-Cola and Red Bull, you probably don’t have the budget to hire an expensive production team. All you may have at your disposal is high definition camera and a computer—but that’s probably all that you need.
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57 Ways to Boost Your Blog Traffic

Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include selling products and services, building brand awareness, positioning yourself as a thought leader, or connecting and networking.
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