5 Budget-Friendly Ideas for Celebrating Employees

Keeping employees motivated and feeling appreciated is one of the most important ways for an organization to improve productivity and morale in the workplace: “Research shows that feeling appreciated—which comes from recognition from others—is one of the top three drivers of employee engagement. The best news is that showing appreciation doesn’t have to cost a lot…

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Thinking What to Get Your Favorite Small Business Owner? Top 5 Last Minute Gift Options

Gifting business people, whether they’re avid entrepreneurs, managers or company owners, can be extremely challenging. Gift baskets are overrated, and then there are expensive gift ideas that might seem cool and interesting, but not everyone can afford to overspend. The average client doesn’t really want spend thousands of dollars on iPads and overly expensive wristwatches.…

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3 Ways Business Holiday Gifts Make You Smart

The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom? If you’re even questioning whether to give or not, you can stop right there. No matter your budget, there are excellent business reasons why you should! Here are 3 ways that giving out…

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Using Promotional Items to Build Client Relationships

A friend of a friend gave his wife a vacuum cleaner for Christmas. Relating this story to me, my friend wondered out loud how it was possible that his buddy was still alive. This is the classic husband mistake: giving his wife something that he thinks will make life easier for her and that in…

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Gifts versus Cash: Which is More Effective as a Corporate Giveaway?

Certain corporate gifts have a greater effect than cash. A recent study demonstrated that that travel and merchandise incentives are more attractive to employees and investors than financial incentives. In the merchandise category we have gift cards, which proved to be the most popular kind of award item. Those who participated in the study declared…

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How to Use Gifts to Win Business and Snag Referrals

Gifts can be powerful. They can brighten someone’s day, communicate friendship, and keep romantic relationships fresh and exciting. When applied to the business world, giving gifts to prospects or clients can turn leads into clients and relationships into referrals.
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