You’re 50. You’re Downsized. Now What?

As you may have witnessed yourself, the job market no longer provides the long-term security it once offered. Previous generations grew accustomed to a certain career and the length of time they would be in that job—this is now less of a reality than ever before.
Read More

Accelerators: A Recent and Positive Trend

Are you a candidate for an accelerator? You’ll give up some small amount of equity to the accelerator, receive some amount of cash in return during the program, and learn more in a short time than you’d expect from more formal education programs.
Read More

Do You Want to Be a Ground-Floor Franchisee?

Should you franchise with an established brand or a newcomer? If you’ve found the perfect franchise business opportunity, you may not care whether it has been around for two years or for a century; if you’re still scouting around, this might be a factor that helps you decide.
Read More

A Founder’s First Key Decision is the Business Name

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Read More

How Much Should You Invest in Marketing?

If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing?
Read More