Posts Tagged ‘Events’
How Small Businesses Can Benefit from Hosting Events
Although marketing has moved in leaps and bounds and is now in the digital age, events still stand out as powerful tools for businesses. A carefully planned and well-executed event can be the catalyst to marketing success. An event can help expose your brand to a wider audience, inform people what your business is all…
Read MoreHow to Know Which Local Events to Sponsor with a Franchise
When you open your franchise, and possibly even before your doors are open, you will undoubtedly be approached by organizations in your community about sponsorships. School clubs need someone to sponsor their programs. The local rotary club might ask you to sponsor a golf tournament. Non-profits in the area might request money to help their…
Read MoreCustomize Events to Reflect Your Brand’s Personality
What is your brand’s personality? Are you formal, fun or just plain boring? Brand personality is a set of emotional and associative characteristics that are connected to your company name. Brand personality can differentiate your brand, particularly when your competitors have similar products. Your brand personality should influence your brands voice, values, mission, as well…
Read MoreHow to Promote Your Small Business Event
Hosting live events for consumers to attend has powerful results for companies. In fact, a recent study conducted by the Content Marketing Institute found that 75 percent of B2B marketers rate live events as the most effective content marketing tactic and 67 percent of B2C marketers find live events to be the second-most effective strategy.…
Read MoreAdding Team Building Value to Your Next Staff Conference
More and more organizations are looking at ways to incorporate fun and social team building activities into their staff conference programs. A great recent example and showcase of how this can be done effectively was with a long-time client of ours in Epic Pharmacy. Here are some insights from this example into combining a staff…
Read More6 Tips to Make Your Company Party the Event of the Year
You’d be surprised by how many employees do not want to attend their office parties. When planning the company party, you’ll have to think outside the box to make the party inviting and exciting. Otherwise, you could end up with a minimal amount of guests at the next company event. Prizes One of the best…
Read More5 Reasons to Love Event Marketing
All businesses should be targeting new customers using a number of different mediums: through social media; PPC advertising; print advertising; telesales; but what about event marketing? Events such as exhibitions and trade fairs are a great way to attract new business and should form a key part of your marketing strategy. Here are five reasons…
Read MoreTips for Having Your Small Business Stage a Large Event
