Posts Tagged ‘Events’
Why Trade Shows Are Still Relevant
Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in recent years. With the rapid growth of digital marketing over the last decade, there has been a continuing trend of businesses shifting their budgets towards online ventures. Therefore, as the focus…
Read MoreQuestions to Ask Trade Show Organizers
I am often asked how to tell which vendor events will be worth your time to attend. There are two things you should do to determine if a trade show is a good use of your time and money before signing up: Visit theevent as a guest and check it out for yourself. Often you will be surprised…
Read MoreEssential Tips to Create a Successful Business Raffle
Raffle fundraisers can be very successful and relatively easy campaigns for businesses. Great for boosting publicity, attracting a bigger customer base and raising funds for a good cause, raffles are cost-effective way to make a big difference. Interested consumers and potential clients are immediately attracted to a business through a successful and well-promoted raffle, and…
Read MoreEvent Tips and Tools for 2017
Each year it’s important for event professionals to look to the year ahead and plan for future trends. With the ever-changing technology landscape, it’s a no-brainer that one must be up to date with all of the current trends. Here we detail our tips and tools that event planners should be aware of for 2017:…
Read More4 Perks to Being a First-Time Small Business Saturday Participant
It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber Monday, respectively), but the holiday continues to hold its own when it comes to supporting small businesses. Want proof? In 2015, more than 95 million shoppers participated in Small Business Saturday…
Read MoreTake Your Products on the Road to Get Them Noticed
We’ve spent a lot of time this year discussing the merits of promoting your small business close to home in myriad ways: local events, local media, local street fairs. You can see where this is heading. Without a doubt, most of a small business’s “business” likely comes from the local community. And that’s great! You’ve…
Read More5 Office Party Themes Your Employees Will Love
Anyone who has worked in an office is familiar with the monthly shuffle into the break room to sing a quick happy birthday and partake of waxy grocery store cake. These types of celebrations are very common and widespread – but that doesn’t necessarily mean that employees enjoy them. As a matter of fact, brief…
Read MoreSmall Biz Interviews: Cannonball Productions
As the adage goes: when one door closes, another opens. Kate Levenstien was laid off from her job at LivingSocial and was thinking on offers from various other companies. It turned out to be an auspicious moment in her career. She started Cannonball Productions having recognized a gap in the market while at LivingSocial, and…
Read MoreCapitalizing on “All the Old, Familiar Places”
There’s nothing as charming as a town square or the village green. My teenage son plays the clarinet in a concert band that performs in area beach towns. One performance takes place in a town square on a main street, surrounded by small businesses. As band members set up their instruments and the audience sets…
Read More5 Uncommon Personal Branding Tips for Success
Given the fast-paced digital world that we live in today, it is absolutely essential to have a personal brand. However, just having a personal brand won’t do, you need to have a great personal brand. Having a powerful brand will spell success for you, your career, and your company. Furthermore, if you notice, most accomplished…
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