If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss “get” it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and succeed?
There is no doubt that an entrepreneur or small business owner/operator must possess a great deal of skill. While these things can certainly still ring true, I think there is a whole new set of characteristics that small business owners really need to possess if they want to be successful.
The knowledge economy rewards those that are willing to make their own path and invest in constant learning and education. The changes to how business and life works have been more revolution than evolution as information has moved online.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.