Posts Tagged ‘ECommerce’
8 Reasons to A/B Test Your B2B Website
When you were in school, testing was a way for teachers to know how well they were doing. They evaluated your knowledge of a specific subject to gauge their effectiveness at teaching it. You thought those days were over, right? Unfortunately not, testing is still the best way to know how well something works and what changes…
Read MoreHow Hard is Your Website Working?
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later what seemed like an oddity back then is mission critical today. For the first few years, many businesses were trying to understand why in the world they’d ever want a website. Today, it’s a…
Read MoreHow eCommerce Sites Benefit from Content Marketing (or Go Bust without It)
Regardless of what you are selling, you will need to up the game this year. 2016 is all about content, and eCommerce sites have to be in-the-know to get noticed. Having a great product is just not enough. You need to know how to draw in an audience that will appreciate that product. The eCommerce…
Read More4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts…
Read MoreRepricing Tools are the Secret Weapon for Selling on Amazon
If you plan on selling some of your products online, particularly on Amazon, you will have many benefits and advantages that include higher conversions and increased visibility. However, these benefits won’t come on their own—you will have to overcome a couple of obstacles typical in a large marketplace. Among other things, putting a price on…
Read MoreThe Art of Landing Page Design (for Non-Artists)
Having a sales force is pretty great. The thing about salesmen, though, is that when 5 o’clock rolls around, they punch out and go home. A strong landing page doesn’t have those pesky human restrictions. An ideal landing page will simply keep on working. It’ll do its job day and night, rain or shine. The…
Read MoreLocal Revenue vs. Online Revenue, or Both
If you are trying to keep your business local, there are several ways to do it. You can do it without doing business online at all, of course, but sometimes a mix of being online and working offline is a powerful combination. How does a business balance both, however? Is it possible to have a…
Read MoreThe Rise of Social Media in Online Retail
What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular value to any small business owner who wants to set up an e-commerce based retail business or wants to add…
Read More5 Ways Subscription eCommerce Businesses Will Evolve
Today, we are in a subscription box craze with hundreds of “of-the-month clubs” providing a regular supply of everything from beauty supplies to socks. I, myself, am in the subscription e-commerce business. My company, Carnivore Club, is a monthly subscription service for cured, artisan meats. I’ve learned that, just like with any other industry, you…
Read MoreNote to Businesses: We’re All in eCommerce Now
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Research from Adobe…
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