Posts Tagged ‘ECommerce’
How is Showcasing Changing Your Business?
Showcasing is yet another new wrinkle that the internet and mobile technology has brought to our culture. If you’re not familiar with the term, it’s when someone goes to a brick and mortar store to look at an item but fully intends to make their purchase online. This isn’t a new behavior but it’s certainly been on…
Read MoreWhat We Learned After Taking Our Online Store Offline
Andy Dunn, co-founder of men’s clothing brand Bonobos, deserves a lot of credit for making a bold statement seven years ago when he identified the opportunity for an online-only direct-to-consumer clothing brand that would disrupt the traditional brick-and-mortar model. It spurned a whole category of startups that followed the “Bonobos for X” model: for dress shoes, underwear,…
Read MoreHow to Create the Perfect Lead Magnet for Your Business
Your email list is one of your most powerful assets. With a dedicated email list, you can build more trust with your audience, sell more products, and constantly put yourself at the front of your customers’ minds. But a lot of businesses struggle to acquire dedicated email subscribers. A big part of that is due…
Read MoreRock Your E-Commerce Business: Here’s How
Many small businesses are run mostly if not solely online these days. Even brick and mortar businesses often do a ton of business through ecommerce. It can be a huge sales booster, as shopping online is a big deal right now. It is easy and convenient. How can you be sure you are getting the…
Read MoreHow to Effectively Use Price Comparison Sites to Increase Sales
If you are an e-commerce entrepreneur, you already know (or are experiencing) how difficult it is to get the eyeballs of customers. In a veritable ocean of e-commerce sites in the digital sphere, which are in excess of 24 million, you know what you are competing against. To introduce yourself to the masses, you have…
Read MoreSales Funnel: When Are They Going to Buy?
For the last few weeks, we’ve been exploring how you can use your website to move prospects into and through your sales funnel. In this week’s post, we’ll examine what needs to happen once someone has been in your sales funnel for a while and is continuing to show interest. Having the right timing matters. You don’t…
Read More8 Reasons to A/B Test Your B2B Website
When you were in school, testing was a way for teachers to know how well they were doing. They evaluated your knowledge of a specific subject to gauge their effectiveness at teaching it. You thought those days were over, right? Unfortunately not, testing is still the best way to know how well something works and what changes…
Read MoreHow Hard is Your Website Working?
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later what seemed like an oddity back then is mission critical today. For the first few years, many businesses were trying to understand why in the world they’d ever want a website. Today, it’s a…
Read MoreHow eCommerce Sites Benefit from Content Marketing (or Go Bust without It)
Regardless of what you are selling, you will need to up the game this year. 2016 is all about content, and eCommerce sites have to be in-the-know to get noticed. Having a great product is just not enough. You need to know how to draw in an audience that will appreciate that product. The eCommerce…
Read More4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts…
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