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Home / Archives for Direct Mail

Direct Mail

Top 5 Reasons Direct Mail Isn’t Dead

Feb 8, 2021 By ESco

Ever heard the saying direct mail is dead? Many people within the digital marketing industry consider this marketing channel to be dying in value when looking at their marketing strategy. But they are wrong! We are going to take a look into 5 key reasons why direct mail isn’t dead, and more importantly, why it […]

Filed Under: Sales and Marketing Tagged With: Direct Mail

Making Letterbox Marketing Relevant Again

Jul 24, 2020 By Annie Button

We all know and subscribed to the benefits of digital marketing a long time ago. Carefully targeted email marketing campaigns were able to reach more customers, more effectively, and for less money than mailshots or leaflet drops, and that’s without even looking at social channels. Nowadays, inboxes can be exposed to hundreds of emails per […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Direct Mail

How much is that one additional unit worth?

Jul 15, 2020 By Dave Berkus

Most college econ courses teach marginal economics.  So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use break-even as our test Let’s say that your company is exactly at breakeven. Here’s the importance of that event and how it affects every productive move you make after that moment. There is amazing […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Direct Mail, Marketing

Don’t Stop Marketing: 3 Basics to Market Through Crisis

May 5, 2020 By Elaine Fogel

For many small-medium business and nonprofit professionals, a crisis can zap everything out of you. You can barely manage everyday tasks, let alone manage marketing. But, if you want to recover when a crisis is over, you can’t stop marketing! Even if you don’t have the usual human or financial resources, there are some things […]

Filed Under: Sales and Marketing, Social Media Tagged With: COVID-19, Direct Mail

Are You Ready for Direct Mail’s Comeback?

May 9, 2018 By Elaine Fogel

Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing is making a comeback. A recent report from MarketingCharts demonstrates that direct mail is alive and breathing! 1. Most households continue to […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Direct Mail, Marketing

Why It’s Time to Rethink Snail Mail

Oct 23, 2015 By SmallBizClub

With exciting advancements in tech flooding the airwaves, it’s easy to get wrapped up in the idea of automating everything. This is a world where even some refrigerators can connect to wifi. But in the rush to move everything to the digital realm, it’s even easier to lose track of how effective the physical one […]

Filed Under: Marketing Your New Business Tagged With: Direct Mail, Email, Infographics

6 Reasons Not to Forget About Print for Your Marketing Plan

Jan 22, 2015 By SmallBizClub

Print should be a critical or even dominant part of a marketing plan, but it is often forgotten about in today’s digital age. Consider the following examples of how print can be used to your advantage.

Filed Under: Marketing Plans Tagged With: Anita Ginsburg, Direct Mail, Marketing, Print

5 Tips on Targeted Direct Mail Marketing for Small Businesses

Nov 18, 2014 By SmallBizClub

Digital media has emerged as a great marketing platform for small businesses. It has made it possible for small and medium-size businesses to spread the word about their products and services in a cost-effective manner.

Filed Under: Advertising and Lead Generation Tagged With: Call to Action, Crystal Allen, Direct Mail, Email, Market Segmentation

Traditional Media Works for Local Marketing

Nov 12, 2014 By Elaine Fogel

In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Direct Mail, Elaine Fogel, Print, Radio, Television, Website

3 Marketing Strategies Your Business Can’t Afford to Neglect

Aug 14, 2014 By SmallBizClub

If you want your business to thrive, you need to use effective marketing strategies to keep your name out there in a competitive marketplace. If you want your business to be effective in its marketing, follow these three great strategies for marketing success.

Filed Under: Marketing Your New Business Tagged With: Direct Mail, Emma Sturgis, Marketing, Promotions

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From the Editor’s Desk…

Small Biz Gems

“Nothing great was ever achieved without enthusiasm.” —Ralph Waldo Emerson
A lecturer, poet, and essayist, Ralph Waldo Emerson was the leading voice of the New England Transcendentalist movement of the mid-19th century, which valued insight over logic while also advocating for humanity’s inherent goodness. This revelation comes from the closing paragraph of “Circles,” a chapter in his 1841 book Essays, First Series.

“I insist on a lot of time being spent, almost every day, to just sit and think. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.”  —Warren Buffet

 

“I have not failed. I’ve just found 10,000 ways that won’t work.”  —Thomas Edison

 

 

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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