WSJ Author Barry Gabster on Making a Million-Dollar Identity

It’s easy to look at the world’s best business minds with awe and admiration. And it’s often hard to figure out how they’ve accomplished as much as they have. From introducing the world’s best-loved products to unveiling incredible services we never knew we needed, the business world’s best entrepreneurs are an inspiration to many of…

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Top 5 Reasons Direct Mail Isn’t Dead

Ever heard the saying direct mail is dead? Many people within the digital marketing industry consider this marketing channel to be dying in value when looking at their marketing strategy. But they are wrong! We are going to take a look into 5 key reasons why direct mail isn’t dead, and more importantly, why it…

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Making Letterbox Marketing Relevant Again

We all know and subscribed to the benefits of digital marketing a long time ago. Carefully targeted email marketing campaigns were able to reach more customers, more effectively, and for less money than mailshots or leaflet drops, and that’s without even looking at social channels. Nowadays, inboxes can be exposed to hundreds of emails per…

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How much is that one additional unit worth?

Most college econ courses teach marginal economics.  So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use break-even as our test Let’s say that your company is exactly at breakeven. Here’s the importance of that event and how it affects every productive move you make after that moment. There is amazing…

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Don’t Stop Marketing: 3 Basics to Market Through Crisis

For many small-medium business and nonprofit professionals, a crisis can zap everything out of you. You can barely manage everyday tasks, let alone manage marketing. But, if you want to recover when a crisis is over, you can’t stop marketing! Even if you don’t have the usual human or financial resources, there are some things…

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Are You Ready for Direct Mail’s Comeback?

Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing is making a comeback. A recent report from MarketingCharts demonstrates that direct mail is alive and breathing! 1. Most households continue to…

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Why It’s Time to Rethink Snail Mail

With exciting advancements in tech flooding the airwaves, it’s easy to get wrapped up in the idea of automating everything. This is a world where even some refrigerators can connect to wifi. But in the rush to move everything to the digital realm, it’s even easier to lose track of how effective the physical one…

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Traditional Media Works for Local Marketing

In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
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