Posts Tagged ‘Data’
Is Big Data Saving Your Business Money?
One of the major watchwords of the last couple of years is “big data.” Experts talk about how much information a company can glean from its customers using the massive amounts of data that is collected.
Read More 3 Signs You’re Focusing on the Wrong Performance Metrics
Big companies like Target and Amazon are particularly adept at the art of performance metrics. But you don’t have to run a massive retail corporation to intelligently track customer behavior and your team’s performance. You just have to know which performance metrics to focus on and how to analyze them.
Read More So You Have a Ton of Big Data, Now What?
Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data—even if it does reveal a hidden company gem—can appear to be an exhausting, time-consuming, and repetitive process.
Read More Get the Most Out of Marketing with Your Small Business
To effectively market to your customers and potential customers, you need to know what will have the greatest impact. This is often achieved through data about your customers.
Read More The Rewards of Analyzing Your Customer
A recent report published by the Aberdeen Group presents some interesting statistics regarding the value of customer analytics. The author of the report was Omer Minkara. The bottom line is the statistical improvement in performance that is consistently demonstrated by companies using customer analytics compared to those who do not is no longer questionable.
Read More Don’t Get Distracted by the Numbers
As sales professionals, we’re obsessed with the “numbers.” Where are we year to date, what’s the forecast, what’s the pipeline look like, what are the activity levels, how many qualified leads do we have, and on and on and on.
Read More The 9 Website Performance Metrics That Matter
When it comes to marketing your business online, simply having a website isn’t enough to make your brand successful. You need a website that actually works at attracting and converting new customers.
Read More Follow These Recommendations to be a High-Performing Organization
A recent Harvard Business Review article by Marc de Swaan Arons, Frank van den Driest, and Keith Weed, uncovers what it takes to be a high-performing company. The Marketing2020 study has some excellent observations from which any sized business or nonprofit organization can benefit.
Read More Unlock Big Data for Your Small Business
Businesses are fueled by data, which is why the management and processing tools of Big Data are more important than ever. As a small business owner, Big Data can help get your digital world in order and your business running smoothly.
Read More 7 Tested Tips to Keep Your Company’s Data Secure
It seemed like everyone I knew got a new credit card last year, and it wasn’t because of great introductory offers or frequent flyer miles. Instead, they were issued a fresh card after the onslaught of security hacking scandals in 2013.
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