Posts Tagged ‘Data’
Are Your Employees Compromising Your Cyber-Security?
It does not matter what your view on the modern technologies in business is; if you are a business owner or in a management position of some kind, you will come into contact with the online world and your company will have at least some sort of a web-presence—perhaps only to the extent of storing data and sharing documents online.
Read More 4 Ways to Turn Metrics into Business Strategies
In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making.
Read More 3 Reasons Why a People Counting Service Will Help Your Small Retail Business
The odds are against you, so you need to use every tool you can get your hands on. One such tool is a people counting service, offered by companies that use high-grade video technology to track and analyze the people in your store. Here are 3 reasons why this service will benefit your small retail business.
Read More No Small Loss if Your Big Data is Not Working
It is now a well-known fact that big data analytics can do wonders for small businesses. This new technology can help you gain useful insights from your data and make the right decisions to improve various aspects of your business. However, big data will only be beneficial if you know how to use it properly.
Read More 5 Things You Probably Didn’t Know About Google Analytics
Let’s be honest, Google Analytics is awesome. You instantly have access to a trove of website and consumer data, helping inform online decisions. But it can also easily overwhelm you with the scale of data and opportunities for analysis.
Read More Using Data to Build Consumer Relationships: 3 Tips for Success
As a marketer, you understand the importance of building solid customer relationships. Relationships can make the difference between a potential sale being lost and a loyal, long-time customer that returns and refers others time and time again.
Read More Is Big Data Saving Your Business Money?
One of the major watchwords of the last couple of years is “big data.” Experts talk about how much information a company can glean from its customers using the massive amounts of data that is collected.
Read More 3 Signs You’re Focusing on the Wrong Performance Metrics
Big companies like Target and Amazon are particularly adept at the art of performance metrics. But you don’t have to run a massive retail corporation to intelligently track customer behavior and your team’s performance. You just have to know which performance metrics to focus on and how to analyze them.
Read More So You Have a Ton of Big Data, Now What?
Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data—even if it does reveal a hidden company gem—can appear to be an exhausting, time-consuming, and repetitive process.
Read More Get the Most Out of Marketing with Your Small Business
To effectively market to your customers and potential customers, you need to know what will have the greatest impact. This is often achieved through data about your customers.
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