1 Important Marketing Update to Know NOW

There’s a recent and very important marketing update you should know about for your small-medium business or nonprofit organization. It will require action. General Data Protection Regulation (GDPR) The GDPR is the newest European Union data privacy legislation that went into effect on May 25, 2018. According to CNET: “The regulation expands the scope of what companies…

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Getting to Know Your New Tech: How CCTV Systems Work

Closed Circuit Television—CCTV—systems are one of the best ways to monitor your business or home remotely. Understanding how they work can help you use them to their fullest advantages. There’s a good chance you’re familiar with the concept of CCTV systems. A security camera mounted on the wall or ceiling of a business captures images…

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5 Steps Businesses Should Take Now to Protect Data

As massive data breaches continue to make headlines and businesses around the globe scramble to improve their security strategies, it’s more important than ever to take data protection seriously. But where should small businesses start making changes in the vast field of data security? Get your small business up to speed with these five steps…

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Is There Room for Small Internet Providers in Today’s Market?

Today’s market is insanely competitive! Giant companies are doing everything to keep their positions, while small businesses fight for survival. The game is cruel, and it most often ends badly for the little players. The well-known cliché “big fish, eats the small fish” completely resonates with today’s economic situation. Having said all this, we are…

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Beware the Dangers of Violating HIPAA: Penalties Can Be Severe

The Health Insurance Portability and Accountability Act (HIPAA) has been the law of the land in the United States since 1996, when it was enacted to help streamline the movement of medical records from one health care provider to another as people switched jobs. In addition, HIPAA created a set of patient rights designed to…

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Scoring User Behavior for Audience Insights

Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept…

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The Worst Data Leakage of the Decade

One of the most damaging ordeals that any business can go through is data leakage. Not only do businesses lose the trust of their clients, but it’s also the same as getting a cut in a pool filled with sharks—it’s a signal that your business is vulnerable. The longer you take in patching the exploits,…

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6 Personalization Strategies to Supercharge Your Marketing

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie…

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The Importance of Data Cabling for Corporate Phone Systems

In the world of personal smartphones, travel-friendly laptops, and the bring-your-own-device workplace, what advantages does a localized data-cabling system confer on today’s companies. The answer is simple: The right internal data-cabling system can end up being the lifeblood your company. Keep reading to learn some important reasons why a company-wide data system often offers worthwhile benefits for any…

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