The capabilities of artificial intelligence (AI) have grown tremendously in the last few years. Thanks to machine learning and computers that are better able to think in the same way as humans, for the first time, these devices make rational choices. It seems that everywhere you look, AI is all the buzz, and more and […]
Customer Segmentation
Know How to Leverage Email Segmentation? Here Are 4 Ways
Email is sometimes viewed as a necessary evil in an office environment. While it’s a valuable tool to communicate between team members and clients, most people are not excited to check their inbox. You probably have more than a few spam emails sitting in your inbox right now! The attitude around receiving mail is a […]
How to Choose the Right Social Channels for Your Online Presence
Whether you have only recently set up your business or have dragged your heels in bringing your company to the likes of Facebook, Twitter, and Instagram, honing the power of social media is a logical step for your business. It could be rewarded with new custom and stronger brand loyalty. However, social media sites have […]
How to Segment Your Email List to Boost Engagement and Sales
All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that […]
How to Build a New Customer Base
Customers make an essential part of the growth of any business as they play a large role in determining how fast it can expand. If you are aiming to grow your business, the idea is to keep on growing your customer base by attracting new clientele. Finding and keeping the existing customers is just a […]
How to Attract, Connect and Convert More Prospects into Customers
In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the right audience, entrepreneurs and businesses have to course correct their marketing strategy to include digital. Facebook now has over 2 […]
4 Legitimate Reasons to Fire a Toxic Client
Business ventures are a give-and-take experience. Having a healthy relationship with your clients is necessary for your business to succeed. There’s the key word: “healthy.” Both you and your client have to establish a healthy relationship on both sides. Obviously you and your client have separate goals, but the end result you want is to […]
Avoid 3 Types of Customers to Make Your Life Easier
While we have all heard the customer is always right, and that is generally the case, there are some types of customers that just need to be fired. They do nothing but drag down our ability to offer quality customer service and fair pricing to other customers. They can suck the life right out of […]
How to Get More Opens with This Email Marketing Magic Secret
According to Invespcro, an average of 54 percent of emails received daily are promotional, and emails are believed to be 40 times more effective for drawing in new customers. This is compared with Facebook or Twitter. Since the idea of flooding with marketing messages via email is at a disturbing high, marketers need to be […]
Why Buyer Personas are Crucial to Inbound Marketing Success
Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In […]
