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Home / Archives for Customer Segmentation

Customer Segmentation

6 Ways AI Can Make Money or Waste Your Money in Retail

Mar 9, 2020 By Lexie Lu

The capabilities of artificial intelligence (AI) have grown tremendously in the last few years. Thanks to machine learning and computers that are better able to think in the same way as humans, for the first time, these devices make rational choices. It seems that everywhere you look, AI is all the buzz, and more and […]

Filed Under: Marketing Innovations, Run and Grow Tagged With: AI, CRM, Customer Segmentation, Logistics

Know How to Leverage Email Segmentation? Here Are 4 Ways

Jun 3, 2019 By Parker Davis

Email is sometimes viewed as a necessary evil in an office environment. While it’s a valuable tool to communicate between team members and clients, most people are not excited to check their inbox. You probably have more than a few spam emails sitting in your inbox right now! The attitude around receiving mail is a […]

Filed Under: Online Marketing Tagged With: Communication, Customer Segmentation, Email

How to Choose the Right Social Channels for Your Online Presence

May 16, 2019 By Edwin Owusu-Peprah

Whether you have only recently set up your business or have dragged your heels in bringing your company to the likes of Facebook, Twitter, and Instagram, honing the power of social media is a logical step for your business. It could be rewarded with new custom and stronger brand loyalty. However, social media sites have […]

Filed Under: Online Marketing, Sponsored Tagged With: Customer Segmentation, Social Media

How to Segment Your Email List to Boost Engagement and Sales

Feb 15, 2019 By Parker Davis

All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that […]

Filed Under: Advertising and Lead Generation Tagged With: Customer Segmentation, Email, Engagement

How to Build a New Customer Base

Sep 19, 2018 By BusinessesForSale.com

Customers make an essential part of the growth of any business as they play a large role in determining how fast it can expand. If you are aiming to grow your business, the idea is to keep on growing your customer base by attracting new clientele. Finding and keeping the existing customers is just a […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Customer Segmentation, Target Market

How to Attract, Connect and Convert More Prospects into Customers

Aug 13, 2018 By YEC

In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the right audience, entrepreneurs and businesses have to course correct their marketing strategy to include digital. Facebook now has over 2 […]

Filed Under: Sales Activities Tagged With: Conversion, Customer Segmentation, Target Market

4 Legitimate Reasons to Fire a Toxic Client

Jun 16, 2017 By YEC

Business ventures are a give-and-take experience. Having a healthy relationship with your clients is necessary for your business to succeed. There’s the key word: “healthy.” Both you and your client have to establish a healthy relationship on both sides. Obviously you and your client have separate goals, but the end result you want is to […]

Filed Under: Relationships Tagged With: Customer Relations, Customer Segmentation

Avoid 3 Types of Customers to Make Your Life Easier

Apr 8, 2016 By Biz2Credit.com

While we have all heard the customer is always right, and that is generally the case, there are some types of customers that just need to be fired. They do nothing but drag down our ability to offer quality customer service and fair pricing to other customers. They can suck the life right out of […]

Filed Under: Sales Activities Tagged With: Customer Segmentation, Relationships

How to Get More Opens with This Email Marketing Magic Secret

Dec 31, 2015 By SmallBizClub Contributor

According to Invespcro, an average of 54 percent of emails received daily are promotional, and emails are believed to be 40 times more effective for drawing in new customers. This is compared with Facebook or Twitter. Since the idea of flooding with marketing messages via email is at a disturbing high, marketers need to be […]

Filed Under: Online Marketing Tagged With: Customer Segmentation, Email

Why Buyer Personas are Crucial to Inbound Marketing Success

Oct 22, 2015 By Synecore

Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In […]

Filed Under: Marketing Your New Business Tagged With: Customer Segmentation, Inbound Marketing, Personas

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

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