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Home / Archives for Customer Loyalty

Customer Loyalty

Competency Builds Trust

Dec 18, 2012 By Harry Kierbow

Relationships are built on trust. And trust, in turn, is built on competency. You can build trust—and then relationships—with customers by highlighting your knowledge and skill in your industry. Showcasing your expertise demonstrates how much you have to offer to customers.

Filed Under: Customer Service Tagged With: Competency Builds Trust Customer Service Experience Loyalty Relationships Linda Hill Kent Lineback, Customer Experience, Customer Loyalty, Customer Service, Relationships

Loss Leaders

Dec 17, 2012 By Will Adams

Customer acquisition is a major cost for any business, and there are a number of strategies you can use to tackle this problem. One alternative is the classic “Loss Leader” approach, getting customers in the door to buy your entry-level product.

Filed Under: Marketing Your New Business Tagged With: Customer Acquisition, Customer Loyalty, Loss Leaders Marketing Advertising Finding New Customers Acquisition, Marketing, Tracking Data

6 C’s of Relevant Benefits

Dec 17, 2012 By Scott Miller

For any business to succeed, it must offer value to its customers. A great value is what will bring customers back, and drive growth. An important factor in value is relevant benefits, which is how your product or service meets the needs and wants of customers.

Filed Under: Marketing Your New Business Tagged With: Customer Loyalty, Differentiation, Keys to Business Success, Relevant Benefits, Relevant Benefits One More Customer Fran Tarkenton Scott Miller Control Choice Change Customization Connection Convenience, Value, Word of Mouth

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