Customer Loyalty Archives

Why Giving Is More Powerful than Getting

By Matt Tarkenton | Mar 28, 2013

It’s not about you. That’s the secret that every person needs to learn in business—it’s not about you. It’s about helping others, about putting what other people need ahead of what you want. The secret to business is providing value to your customers, not looking for ways to make money for yourself.

What Is Customer Service Really About?

By Edwin Bevens | Dec 20, 2012

Strong customer service is a valuable asset for a business creating a great customer experience. But how do you measure great customer service? A new suggestion is called Customer Effort Score, measuring how easy it is for customers to solve problems with your business.

Increasing Customer Loyalty

By Harry Kierbow | Dec 20, 2012

Increasing customer loyalty is a great strategy, because getting your existing customers to come back more often to buy more will help your sales just as much as getting new customers, and it’s a lot cheaper. Here are a few specific things to keep in mind to increase customer loyalty.

Surviving the Imminent Millennial Takeover

By Deborah Sweeney | Dec 20, 2012

We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.

Applying Political Terms to Marketing Segmentation

By Scott Miller | Dec 20, 2012

There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.

Advertising through Your Customers

By Scott Miller | Dec 20, 2012

The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.

Handling Competition: Do’s and Don’ts

By Rick Gossett | Dec 19, 2012

When you first started your business, you looked at your competitors with the eye of an upstart. But what do you do when a new competitor arises—and suddenly you are the old establishment? The new competitor is eyeing your customers, your employees, and your profits. You can’t afford to make a mistake.

Effective Market Segmentation

By Scott Miller | Dec 19, 2012

A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.

Managing Customer Expectations

By Harry Kierbow | Dec 18, 2012

When a customer has a bad experience with your business, it has major consequences. One of the most common reasons customers are dissatisfied with a business is that they don’t know what to expect. If a customer doesn’t know exactly what you’re offering, it becomes hard to come away happy.

Competency Builds Trust

By Harry Kierbow | Dec 18, 2012

Relationships are built on trust. And trust, in turn, is built on competency. You can build trust—and then relationships—with customers by highlighting your knowledge and skill in your industry. Showcasing your expertise demonstrates how much you have to offer to customers.