Posts Tagged ‘Customer Loyalty’
Why It’s Important to Make People Love Your Brand
People buy from brands that they know and love, it’s as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust.
Read More 5 Signs You Should Fire Your Biggest Client
Bagging the elephant is what many companies shoot for. Although these can be very profitable and present great growth opportunities, you must be careful not to put your business in a compromising and stressful situation.
Read More Operationalizing a Customer Service Culture
Building the ideal corporate culture doesn’t happen by chance. If you are a leader of a company or organization and you want to instill a customer service culture, how do you make it happen?
Read More When is a Reward NOT a Reward?
Converting a reward program to a marketing program is a violation of your customers’ trust. Losing their trust is one of the quickest ways to drive your customers to your competitors.
Read More Do You Know Who Your Brand Cheerleaders Are?
Who are the people who say good things about your business or nonprofit organization? Do you know? “Fans” aren’t the same as customers. Further, not all “customers” are equally committed to a brand.
Read More 80% of Our Revenue Comes From…
Data is powerful. We’re all enamored with analytics and what they can tell us about our customers and our business. But data can also be very dangerous if we really don’t understand it.
Read More Effective Small Business Lending Advice for Coffee Shops
Because so many Americans drink multiple cups a day, people are reliant on coffee shops and cafes for their daily caffeine intake. Are you doing your best to serve them well so they’ll keep coming back?
Read More 5 Ways for Small Businesses to Expand on a Budget
Small businesses are hamstrung by limited funds, a handful of employees, and a limited capability to actually expand to reach new markets. Because of this, thinking of new, cheap alternatives to increase sales is crucial.
Read More How the Right Customer Service Can Boost Your Customer Following
While working to entice new customers is important, it is far less expensive to retain current ones. Great customer service is a sure-fire way to earn customer referrals, which will in turn go the extra mile towards building your commercial rep.
Read More Different Strokes for Different Customer Service Folks a Relationship Barrier?
If a brand is trying to attract loyal customers, how are they going to do that if customer service to customers who have not reached that point is less than “good?”
Read More