Posts Tagged ‘Customer Loyalty’
The Most Amazing Holiday Brand Experience of 2013
WestJet, a Canadian airline that flies to more than 80 destinations in North America, Central America and the Caribbean, pulled off this holiday surprise that is sure to make these passengers brand loyal for life.
Read More An Update on Customer Rage
The WP Carey School of Business at Arizona State University has published the 2013 update of the customer rage study. The 2013 version is the sixth study wave. A general conclusion from the study is that if a company handles a complaint well, the customer is more likely to become loyal.
Read More The Loyal Bird Catches the Worm: Rewarding Your Repeat Customers
The great thing about being a small business owner is getting to know your customers. The folks who come into your shop frequently or contact you on a regular basis are the ones whose stories you remember and whose favorite brand of leather boots you keep in stock.
Read More Tell a Story to Build Your Brand
Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through the noise.
Read More Business Looking for Growth? 5 Benefits of Being Reviewed
Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.
Read More What is Happening to Loyalty?
In difficult economic times price becomes a significant variable. However, customers know value and understand the implications of good customer service versus poor customer service.
Read More What is Deal Loyalty?
True loyalty programs are built on the basis of establishing a long-term positive relationship between the company and the customer and is not accomplished with a single “deal” or even multiple “deals.”
Read More Use Your Existing Customers as Your Marketing Base
Customer service is important and necessary, of course, but you also must provide a strong incentive to encourage your existing customers to promote your company on a regular basis.
Read More Appreciation Marketing; A Strategy Based on Gratitude
Appreciation marketing is based on a simple premise: if your customers know that you appreciate them, they’re more likely to keep coming back to you. It’s often easier to convince an existing customer to stick with you than to keep going out and finding new prospects.
Read More Loyalty is not Black and White
There have been a number of articles written regarding loyalty as if it were a black-and-white topic. The authors have made loyalty appear to be a term something like pregnancy. You’re either pregnant or you’re not.
Read More